19% conversion rate. Now, I've been doing this a long time, when you can convert at 5%

you're doing great. 19% I think he might have hit on something.

Hey, hey, hey, what's up everyone? Welcome to the Rock Your Brand Podcast. I'm your host

Scott Boker, a serial entrepreneur on a mission to help you. This show is designed to teach

you to inspire you, to motivate you, to take massive action, and build a future-proof

business. So, whether you're just starting out or taking your existing business to the

next level, this is your home. Now, if you're ready, I'm ready, let's rock your brand.

Alright guys, welcome back. Today, what I'm going to be sharing with you is the simple

email launch plan to test product ideas. I'm going to share with you a few different examples,

but I'm going to share with you a recent example and it wasn't done by me. It was actually done

by my son, my 23 year old son. The cool thing is he did this at first without me even knowing

that he was doing it. Then, after he started to build the email list, which is very small guys,

very, very small. You guys are going to be blown away when I share with you the numbers and then

what ended up happening from the pre-sales that he wanted to get. I'll give you a little bit of the

backstory here in a second, but we're talking under 50 emails, and I'll tell you how he collected them,

and then the emails that he sent, the order that he sent them. I'll give you all that. It was actually

that he sent. That's what I'm going to be covering with you guys, but I really want you to understand

that you don't need a big list, although I'm a fan of building a good sized list as long as

they're the right people. Over time, you're going to build a list and then you're going to trim it down

and then you're going to build the list back up and you're going to trim it down and you're constantly

testing the warmth of the list. We talk a lot about warm list, cold list,

and there's some cool things that you can do inside a convert kit to send to your cold list and all

...