#1012: The thrill of the chase: Why replens aren’t the whole story

Silent Sales Machine Radio

Jim Cockrum

Onlineincome, Ecommerce, Business, Fba, Entrepreneur, Entrepreneurship, Provenamazoncourse, Careers, Amazon

4.8 • 805 Ratings

🗓️ 7 May 2025

⏱️ 43 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In this Coaches Corner episode of Silent Sales Machine Radio, Brian and Robin Joy unpack a surprisingly common challenge among resellers: the obsession with sourcing new ASINs over building sustainable, replenishable inventory. Through humorous anecdotes, practical coaching insights, and relatable metaphors, they explore the psychology behind the "thrill of the chase" and how to shift focus toward long-term e-commerce success.

Whether you're stuck in the cycle of constant test buys or struggling to find "profitable" ASINs, this episode delivers a fresh perspective: it’s not about perfection—it’s about progress.

Learn how building a robust viable ASIN database can be your most powerful strategy, why testing trumps guessing, and how to play the long game without burnout.

Highlights include:

The difference between viable, testable, and replenishable ASINs
Why your sourcing mindset matters more than your tools
How to use Keepa data and sales cycles to your advantage
The power of “shopping the back of the list”
Why success in e-commerce is truly a numbers game

Don’t just chase the next shiny ASIN—build your base, trust the process, and test more!

Special guest at the conclusion of today's show, Jeff Schick of JeffSchick.com answers the question: "If I've sold a brand for a long time, can Amazon re-gate me? How can I avoid this risk?"

Watch today's episod eon our YouTube channel here: https://youtu.be/v2b5CLDB8Gw

Show note LINKS:

TheProvenConference.com - Our May 2025 event - plan to join 100s of listeners to this show in Orlando May 29-31st, 2025!

ProvenAmazonCourse.com/100 Our pre-conference workshop titled Path to 100 ASIN's - The Replens Accelerator. Brian and Robin Joy are teaching live in Orlando in May!

SilentJim.com/keepa - Keepa is the only tool you need when starting off selling. Our Keepa podcast episode is number 369 at https://SilentJim.com. It is a great intro to what Keepa is and why it's our recommended tool.

SilentJim.com/360 - The most comprehensive Keepa training course you'll find. Note: This course is now included inside the ProvenAmazonCourse.com library!

ProvenAmazonCourse.com - The comprehensive course that contains ALL our Amazon training modules, recorded events and a steady stream of latest cutting edge training including of course the most popular starting point, the REPLENS selling model. The PAC is updated for free for life!

SilentJim.com/bookacall - Our guest today benefited tremendously from the coaching he's received! Inquire about your coaching options today! Let's connect!

My Silent Team Facebook group. 100% FREE! https://www.facebook.com/groups/mysilentteam - Join 82,000 + Facebook members from around the world who are using the internet creatively every day to launch and grow multiple income streams through our exciting PROVEN strategies! There's no support community like this one anywhere else in the world!

3PMercury - SilentJim.com/thesystem - The seller automation tool that allowed our student Khang to build a $3million REPLENS business using a team of two people that ran his entire business!

Transcript

Click on a timestamp to play from that location

0:00.0	Welcome back to Silent Sales Machine Radio.
0:04.0	We are your co-hosts. I'm Brian.
0:05.7	And I'm Robin Joy.
0:06.7	And this is Coach's Corner.
0:08.2	Hey, everybody, before we get started, I have to tell you.
0:12.1	We always have so much fun doing these podcasts, doing this recording, and just, you know, hanging out with each other.
0:19.0	But today, I have to tell you, Brian was practicing his voice and doing the la la la.
0:28.2	And so that's why we're laughing so hard because it was hilarious.
0:31.3	Anyway, let's settle down and get into it.
0:34.0	What you got, Brian?
0:34.7	I was doing it to lighten the mood a little bit, like, you know, get into the levity.
0:39.1	Oh, yeah, there's levity now.
0:41.7	Well, you know, we were, sometimes we sit down and we're like, what meaningful
0:47.8	conversations can we take away from our coaching sessions and share with the community here via the podcast. And, you know,
0:58.3	so rarely do we actually talk about specific strategies, right? I mean, we can talk strategy all day
1:04.8	long. And none are right and wrong. And it's not that kind of thing at all. So it's really
1:09.5	hard to do in a general way.
1:11.5	And the strategies are like pretty straightforward in most cases, right? As what a wise person
1:18.3	once said, especially in this business, the best strategy is to buy low and sell high.
1:23.1	Yeah. Yes. Yeah. It's very simple. Now, how do we do that, Brian?
1:28.5	Well, but when we're working with coaching clients, it's usually not about a strategy.
1:32.9	The challenges exist outside of the strategy.
	...

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