4.8 • 792 Ratings
🗓️ 9 November 2021
⏱️ 52 minutes
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0:00.0 | And so one of the things that we have really defined as a part of this entire study is that a personal brand is not about what you do. |
0:07.3 | It is about who you are. |
0:10.1 | Like I want to see what it's like to be the mom or the dad or the husband or the wife or the friend. |
0:14.8 | It's like I want to see you cooking spaghetti, not just flashing your private jet and your fancy car and talking about your course |
0:22.1 | all the time. It's like, I want to see the humanity component of who you are because that is |
0:27.2 | equally as important in this decision to me than just what you do. |
0:33.1 | Welcome back to the Think Media podcast, Sean Cannell here. And I'm excited for today's topic, |
0:37.6 | all about personal branding and a groundbreaking new study that actually reveals some |
0:43.7 | actual data and insights of why personal branding matters, why it'll lead to more revenue, |
0:50.1 | more trust, more growth for your social media platforms, your business, and your brand and impact |
0:55.8 | overall. And my guest today is AJ Vaden. Now, if you're just beating her, she's the CEO and |
1:02.2 | co-founder of Brand Builders Group and one of the world's leading experts in personal brand strategy. |
1:09.8 | And over the last 15 years, she's helped launch and start multiple seven and eight |
1:16.0 | figures businesses along with her company brand builders group. |
1:20.6 | AJ has also been featured in Success Magazine, Inc. Fast Company, Entrepreneur, and Good |
1:26.9 | Morning America. And this study actually revealed |
1:30.9 | some super powerful things that we're going to be unpacking today. So buckle your seatbelt |
1:35.3 | because there's a lot of value coming up. But AJ, welcome to the podcast. Yeah, so happy to be here. |
1:41.5 | I got lots of things to share. So we're going to have to cram it all in. |
1:45.3 | So I'm super pumped to dive into it. I want to just kind of read some things. And I've already |
1:50.7 | been looking at this study. It's super exciting. And one of the things that is true about the study, |
1:57.3 | and of course, you'll break it down. But this is also, this is a next level validated data, weighted U.S. census that revealed 74% of Americans are more likely to trust |
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