Hi listeners, it's Chris Goethea, one of the producers here at Masters of Scale.

As any entrepreneur knows, partnerships are immensely important. No one scales alone.

But how do you build the mindset for finding, creating, and sustaining successful partnerships?

We answer that question and dive into the key of activating strategic partnerships

in the newest course in the Masters of Scale courses app. It's called the Power of Partnerships,

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Power of Partnerships in the Masters of Scale courses app. Now on to today's show.

I remember walking into the lunchroom.

And I see this boat. I've never seen a boat before.

I didn't know how to swim. They was asking everyone to join the crew team.

And right away my answer was no.

That's R. Shay Cooper. He's an author and motivational speaker. But back in high school,

he was a Chicago kid who had never seen a boat. Until one day he walked into the cafeteria. And

there it was. Bright white and 34 feet long. Behind it played a video of Olympic athletes

rowing brought in by recruiters and beside it recruiters from a local rowing team. No one on the

TV screen looked like me and it was just so fun that I said no to the opportunity.

R. Shay wasn't the only student who said no. So the recruiters changed tactics.

...