One of the most frustrating things that WWE does is that they book a match and then go,

wait a minute, we don't want either of these people to lose, I mean they still go ahead

with it, we get a disqualification, or we get a countdown, or worse than all of that,

we get the most devastated women, oh let's put entertainment and surprise roll-up, which

now has been portrayed as a fluke.

There are times the stakes are through the roof though, when we get to such an encounter,

so hello, my name is Simon for what culture, please do subscribe, and this is 10 times

neither wrestler could afford to lose, number 10 CM Punk vs the right back.

There was so much to this we could write a dissertation on it, but we won't do it because

nobody's going to look at it to begin with, but instead let's get in our delorean and

go back to the 2012 Hell and a Cell pay the bill.

WWE basically backed themselves into a corner here, because when they were forced to move

their chess pieces, they went, well we've got CM Punk, the WWE Champion, who is in the

mitts of a record holding long title reign, but we've also got Rydeback who's undefeated,

and we would like to turn him into a new super duper star, so as we do need a main event,

let's just push him together.

And what we probably could have come up with something here, instead we hit the Norton's

bar, because just when Rydeback was about to hit his shell shock finisher, Brad went

nope that isn't happening, he wound Rydeback right in the groin, that allowed CM Punk to

roll him up, what did I just say, and that was that we were dead.

And sure yeah, Rydeback got to beat up Brad after this, but go and see the trajectory

of his push, as soon as it was over, it was not heading upwards anymore, and in fact it

...