10) How to Reach and Inspire Your Target Conscious Audience with The Good Trade's AmyAnn Cadwell

Green Dreamer: Seeding change towards collective healing, sustainability, regeneration

kaméa chayne

Nature, Alternative Health, Society & Culture, Philosophy, Health & Fitness, Science

4.9 • 661 Ratings

🗓️ 24 May 2018

⏱️ 31 minutes

🔗️ Recording | iTunes | RSS

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Summary

How do we balance dropping truth-bombs about the problems in this world, with inspiring hope? And how can we even reach the conscious audience we want to reach to begin with? Today, AmyAnn Cadwell, the Co-Founder of the stunning digital publication, The Good Trade, shares her wisdom with you.

Thanks for bringing your light. Hit SUBSCRIBE, and together let's explore what it takes to bring our eco ideas to life and thrive in every sense of the word.

HIGHLIGHTS

[02:55] AmyAnn: "It was such a huge wakeup call for me… in full color, the reality of fast fashion as depleting earth's resources and leveraging slave labor to pass on a 'cheap' cost to the end consumer."

[10:00] How AmyAnn got started with The Good Trade.

[11:50] AmyAnn: "As women,... we tend to overthink things and underestimate that we have what it takes."

[14:20] Balancing shedding light on heavy issues vs. inspiring hope.

[17:10] AmyAnn's advice for conscious creatives and brands wanting to reach their people.

[18:25] A common challenge conscious companies and creatives face in our current landscape.

[19:30] Kaméa: "What do you think conscious consumers crave today?"

Find the full show notes with links and resources at www.greendreamer.com, and share your #1 takeaway from the episode tagging our featured guest and me @KameaChayne to spread the light and to let us know you're tuning in!

Transcript

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0:00.0	Hey there, this is your host, Kamea. I hope you had a restful holiday season and that your start to this new year has been all of the things that you might need during this time.
0:11.7	As we move deeper into 2025, first of all, I'm so excited to share the many conversations we already have in the pipeline for you this season.
0:20.5	So definitely stay tuned
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0:29.9	And I also just want to share that our call for your direct support continues as well, because
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0:58.3	planners at greendreamer.com slash shop.
1:01.8	Thank you so, so much for whatever forms of support you're able to share with us.
1:06.9	For now, enjoy the show.
1:10.1	We want every single piece of our content to leave the reader feeling empowered and activated rather than overwhelmed.
1:21.1	As people with important messages to share, how do we balance dropping truth bombs about problems in the world with inspiring hope?
1:29.7	How can we even begin to tackle issues of modern-day slavery and exploitation of natural resources
1:36.3	by huge companies that have such complex supply chains that they can't even trace?
1:42.3	In this episode, we shed light on these topics and so much more.
1:46.3	If you haven't already, make sure to hit subscribe because there are tons of inspiring
1:50.0	conversations in store for you. And if you want to receive weekly highlights from the podcast
1:55.0	every Sunday to help you to reset and feel a little more activated before the new week starts, you can head to
2:02.2	Grendreamer.com to opt in. It's free and I write these myself personally, so I'd love to have
2:08.2	you there. Greendreamer.com to sign up. And now to today's episode, let's dive in.
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