1. Welcome to $100M Lost Chapters

The Game with Alex Hormozi

Alex Hormozi

Entrepreneurship, Education, Business, How To

4.9 • 4.4K Ratings

🗓️ 14 November 2025

⏱️ 4 minutes

🔗️ Recording | iTunes | RSS

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Summary

Welcome to The Game w/ Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned and will learn on his path from $100M to $1B in net worth.

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Transcript

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0:00.0	Acquisition.com publishing is proud to present $100 million lost chapters, lost treasures from $100 million offers, $100 million leads, and $100 million money models, written and performed by Alex Hermose.
0:18.5	$100 million lost chapters. Lost treasures from $100 million offers, $100 million lost chapters.
0:26.2	Lost Treasurers from $100 million offers, $100 million leads, and $100 million money models.
0:28.6	Why lost chapters?
0:31.7	Well, I wrote them, and I thought they were useful.
0:33.9	But they didn't fit into the other books.
0:35.3	Main reason.
0:38.1	They'll deepen your knowledge but aren't required to execute the strategies in the $100 million series. That being said, understanding them at a deeper level
0:43.1	certainly won't make you poorer. So that too. Next important point. This is an unconventional
0:49.0	book. This is a compilation of unreleased chapters from the $100 million series.
0:59.0	I organize them as logically as I could, but do not expect the same through line my other books have.
1:03.4	Think of it more as a sampling of different ideas that can be used independently from one another.
1:07.7	As such, feel free to skip around and read them in the order that's most useful for you.
1:11.2	The core ideas are worth providing because they'll certainly change a few business owner's lives. And if that's you, then there's hardly anything more valuable that I
1:15.6	could provide. Organization. I split this assortment of chapters into an intro chapter and four
1:21.6	sections. Section A through D. They are as follows. Intro chapter. Your first avatar. This is one of the most important chapters I've written.
1:30.8	I ended up writing it because I got so many questions about the avatar section after I released
1:34.7	$100 million offers. If I ever write an updated $100 million offers, I will incorporate it
1:39.6	into the main book. The process I outlined in this chapter is not a beginner concept.
1:43.9	I use this process I outline in every chapter is not a beginner concept. I use this process I
1:45.1	outline in every company I advise. It's that useful. If you're not sure where to start,
1:49.6	start here. Section A, attract. This goes into more detail on how to use premium, free, and
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