1 Thing That Every Brand Should Be Doing in 2024
The GaryVee Audio Experience
Gary Vaynerchuk
4.8 • 18.1K Ratings
🗓️ 14 February 2024
⏱️ 65 minutes
🧾️ Download transcript
Summary
On today's episode of the GaryVee Audio Experience, I'm sharing with you all the February edition of Marketing For The Now. During this episode, Jim Stengel of The CMO Podcast and I talk with top marketing leaders about this year's Super Bowl ads. You won't want to miss these marketers' insights and value. I hope you enjoy it, and have a great day!
Joining us on this episode:
Brett O'Brien (CMO o Frito-Lay North America)
Kory Marchisotto (CMO of e.l.f. beauty)
Russell Wager (VP Marketing for KIA America)
Gabrielle Wesley (CMO of Mars Wrigley North America)
Andrea Zaretsky (CMO of Morgan Stanley)
Michelle Deignan (VP of Marketing & GM of OREO)
Adam Kornblum (SVP & Global Head of Digital Marketing at CeraVe.)
David Corns (CMO of Open Door)
Eric Edge (Managing Director, Advertising & Marketing for Alaska Air)
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Transcript
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| 0:00.0 | I continue to believe that experiential is grossly underrated. |
| 0:03.4 | I think that brands need to sample more, Jim, to be frank, and definitely for consumables. |
| 0:08.4 | I think about the Super Bowl. |
| 0:09.6 | If you're nerds, if you're Greece, if you're Oreo, if you're any of the brands that were also running Super Bowl spots, to me next year in New Orleans, do a heavy experiential and sampling campaign Wednesday, Thursday, Friday. |
| 0:25.0 | Film it all day long and then have creative to support your spot in social, |
| 0:32.0 | the day of the Super Bowl and even the 24 hours after I think it's a really |
| 0:35.4 | interesting tie-in. Attention is the number one asset. |
| 0:39.2 | Welcome welcome welcome everybody to the Super Bowl After Party. |
| 0:43.6 | Super Bowl 58. |
| 0:46.9 | This is our sixth after party. |
| 0:49.1 | And I think we've done, how many, Gary, |
| 0:50.6 | how many Super Bowl spots have we done in the past six years? |
| 0:54.1 | Well, 12. |
| 0:56.2 | You're a great number because that is Joe name its number |
| 0:58.6 | and that is the quarterback that brought the Jets |
| 1:00.4 | their only Super Bowl victory. |
| 1:03.4 | Oh my goodness. |
| 1:04.1 | All right, well let's bring Gary Vainertuck |
| 1:06.0 | and where is Jim Stengel from the CMO podcast? |
| 1:09.8 | Hey everyone. |
| 1:11.9 | We're super fired up to have a morning good afternoon. Welcome to the party. |
| 1:15.6 | We've got so many CMOs and so many brands to talk to us today about the Super Bowl. |
... |
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