What is up everyone? This is Alex Lieberman, co-founder and CEO of Morning Brew coming to you with another episode of The Founders Journal,

my daily audio diary, where I talk about the biggest wins, losses, learnings, and lessons behind the scenes at Morning Brew.

As always, I am joined by my producer and co-pilot Josh Kaplan who asks smart questions to push the conversation further. Today we are talking about a

big milestone at Morning Brew. For the Twitter universe you saw my co-founder Austin write about it, but we are celebrating

1 million opens of our newsletter and I'm going to talk about what 1 million opens

means to me. Let's hop into it.

Open is interesting.

I feel like it's unique for a media company

or for at least what we've been doing over the past few years

of the newsletters.

It's really been one true metric that we've been following.

It's been one true metric, and honestly honestly this wasn't like one of the three,

let's call it lessons that I've learned in getting to 1 million opens,

but if there was going to be a fourth, what I would say it is,

is focusing on the right things right like there are a lot of numbers and

metrics we could have been tracking with the brew over the last five years but I think obviously

focusing on opens was the best barometer for audience engagement, right?

Like you in an email you obviously can't look at scroll time or dwelling in a newsletter and so

Opens is directionally the right way to look at audience. in a

newsletter and so Opens is directionally the right way to look at audience engagement and I think by focusing on that we focused on creating great content

because we wanted the audience to be engaged which led us to having a lot of appetite from advertisers.

So if there was going to be a fourth thing on my list,

...