What's up everyone? Welcome back to another episode of Founders Journal. I'm Alex Lieberman,

co-founder and executive chairman of Morning Brew. Starting this week, I'm going to act as

your startup Sherpa, curating the best content for entrepreneurs in the world and

summarizing it so you don't have to read it yourself as well as analyzing it so you

have actionable takeaways to apply to your business and for today episode, I'm going to be reading and analyzing

one of the most famous essays that has been published on the internet in the last 20 years.

It is 1,000 true fans by Kevin Kelly.

Kevin Kelly is the founding executive editor of Wired magazine

and he wrote a thousand true fans to illustrate

the ability for creators on the internet to make a very meaningful living with a

seemingly small number of consumers or customers. Now while the essay was written

in 2008 originally I believe it is as if not more relevant today in an age of technological

and content abundance.

So let's hop into it. Entrepreneers know that after end of year starts yet another crucial season beginning of year.

Don't waste time by manually sending out invoices and following up on overdue payments.

And definitely don't throw away your hard-earned profit on transaction fees.

Avoid expensive payment processors and start off 2024 strong with a little help from Finley. Finley is a digital back office platform that helps

businesses manage all of the time-consuming operations that come with, well, running a business. No need to hire a team of employees to send out invoices in quotes,

follow up on payments, and track inventory. Automate your business with Finley.

The best part, Finley doesn't break the bank. The annual plan is

$397 per year so you can set it and forget it. And if you don't love it, no problem.

If Finley doesn't help you run your business better within the first

...