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Marketing Your Business - Marketing Strategies for Business Owners

099: Super Generous and Super Smart

Marketing Your Business - Marketing Strategies for Business Owners

Stu McLaren

Emailmarketing, Amyporterfield, Michaelhyatt, Marketing, Onlinemarketing, Stumclaren, Marketingyourbusiness, Business, Russellbrunson, Contentmarketing, Jeffwalker, Entrepreneur, Patflynn, Membershipsites, Listbuilding, Subscriptionsites, Passiveincome, Recurringrevenue

4.9664 Ratings

🗓️ 5 December 2018

⏱️ 12 minutes

🧾️ Download transcript

Summary

I screwed up BIG TIME. And one person immediately reached out to help... and it's the reason we've spent over $40K with him. I'll tell you what he did in this episode.

 

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Transcript

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0:00.0

I massively screwed up, but one individual reached out, and his generosity is the reason why

0:06.5

we have spent over $40,000 with him and will continue to spend tens of thousands of dollars

0:12.4

with him.

0:13.1

I'll tell you why in this episode.

0:17.8

Marketing your business is for you, the business owner, who has a product, a service, or a message that you believe in.

0:23.6

My name is Stu McLaren, and each week we'll take a behind-the-scenes look into the real-world marketing tactics and strategies for getting what you have in front of a lot more people.

0:33.6

Thanks for spending some time with me today. Now let's get started.

0:36.6

Okay. So, the other thing is that you know, Thanks for spending some time with me today. Now let's get started.

0:47.5

Okay. So the other day, I massively, massively screwed up. So here's the backstory.

0:53.4

I had a late night. I was working late. And typically when that happens, like, I actually get in a creative flow when it gets past a certain hour.

0:56.0

I don't know about you, but like for me, when I get past, like, say, 11 o'clock at night, I start to get into a creative flow.

1:03.5

And when that happens, I let myself just go. I, you know, kind of give my wife a good night and she kind of knows like when I'm in that flow

1:11.3

that I'm probably not coming to bed. And so I give her a good night kiss and then I just keep going.

1:16.8

And when it's flowing, I just want to keep going. And that happened. And so I was in this creative

1:21.1

flow and I'm going, I'm going, I'm going to go on. And I was up until probably like, I don't know, about 2.33 in the morning. And I was writing copy and I was writing

1:28.1

some scripts for a big promotion that we have coming up. And so I was just like letting it go.

1:32.8

So I get to bed really, really late. And then the problem was that I had to wake up early because

1:38.1

the next day we had a whole bunch of things scheduled as a family, and we were down to one vehicle because my

1:45.0

mini cooper was in the shop. And if you'd listen to any of the previous episodes, you know what a

1:49.7

lemon I have with this mini cooper. I love the mini cooper, but this one in particular is just a

1:55.7

lemon. So it's back in the shop. So we're down to one vehicle. And so because of that, we got to

2:00.7

share a vehicle. So the game plan that, we got to share a vehicle.

...

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