098 - The Business of Coffee

Three Rules

Matt D'Avella

Advice, Entrepreneurship, Education, Self-improvement, Business, Documentary, Selfhelp, Howto, Health & Fitness, Tv, Health, Self-help

4.9 • 2.5K Ratings

🗓️ 13 February 2019

⏱️ 73 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Chris Baca is a three time US Barista Championship finalist, YouTuber, and cofounder of Cat and Cloud Coffee. In this episode we talk about how he got into the coffee business, the importance of authenticity, and how his employees’ well being drives their company.

Find Chris here: https://www.youtube.com/realchrisbaca and https://catandcloud.com/

Support this podcast & get exclusive videos only on Patreon:
http://patreon.com/mattdavella

Episode Highlights:

01:15 - “Adding Value”
04:31 - Chris and his coffee company
10:12 - Starting simple and not trying to over-optimize
12:25 - Being a 3 time finalist in the US Barista Championship
20:41 - Making skate films and video views
25:02 - It’s not about the numbers, it’s about the people
33:28 - Authenticity and caring for your employees
52:30 - Hustle vs. life balance
59:10 - Advice for people looking to start a business

Transcript

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0:00.0	Welcome back to the Ground Up Show. My name is Matt Diavella and this is the
0:03.8	podcast where I talk with creatives about how to make things happen. This week I'm
0:08.4	sitting down with three-time United States Barista Championship finalist,
0:12.2	YouTuber and co-founder of Cat and Cloud Coffee Roaster. Chris Baca. We talk about
0:18.2	how he got into the coffee business, the importance of authenticity, and how
0:22.6	the well-being of his employees drives their company. Our metric of success is
0:27.6	more about how are we growing the people within our company and how much are
0:33.3	they succeeding? This is episode 98 of the Ground Up Show. Enjoy the show.
0:43.0	Alright Chris, what do you say we start the podcast? This is it. I'm reading. I
0:48.5	started my podcast voice. It's like a little bit slower. There's a little bit of
0:51.8	a change. Yeah, yeah. Just to invoke the world. I'm totally fake. That's cool. I am too.
0:55.8	Before this I was berating you. Yeah, I mean I was yelling at old ladies walking
0:59.7	on the street. Yeah, yeah. We're the fuck as Matt's house. Yeah, but now it's
1:02.7	professional. Yeah. Yeah. Everyone's gonna get a lot of value. Yeah. There's gonna
1:06.4	be so much value added. I'm actually hoping that we can actually take value away.
1:10.7	I can't wait to add value. It's just yeah. How could you not add value? You know? It's
1:15.6	that's so funny is like that. The add value thing is such like an over overly
1:20.4	stated thing and I was just thinking about that the other day. It's and I think
1:23.7	about a lot. It's like what does it mean? And sometimes we get too much in this
1:27.9	place of like just saying things to say it without having any meaning behind it.
1:33.0	Absolutely. I totally agree. And then in the business context, if you're paying for
1:37.7	something or doing something in what world would you not want to be adding value?
	...

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