If you're not getting the results you want or people who have expressed interest are not converting into buyers, guess what?

It's likely your messaging.

And there's an easy fix to that.

And I'll tell you what it is in this episode.

Marketing your business is for you, the business owner, who has a product, a service, or a message that you believe in.

My name is Stu McLaren. And each week, we take a behind-the-scenes look into the real-world

marketing tactics and strategies for getting what you have in front of a lot more people.

Thanks for spending some time with me today. Now let's get started.

If your results aren't where you want them to be, or you've got a lot of people interested,

but they're not converting into paying buyers, it's likely a messaging problem.

I see this time and time again, where people are trying to serve a much bigger audience

than they really should.

In fact, I have a consulting client coming to Toronto literally two days from now.

And in the pre-questionaire, as I was going through it, immediately I identified this to be a problem.

This particular person is trying to serve way too

many people, way too broad of an audience. And instead, if she were to narrow the focus on who she

serves, the problem she solves and how she helps, everything would take off like a rocket. Now, I know this from

personal experience because I was making this very mistake myself. I wanted to help all

entrepreneurs. I wanted to help all entrepreneurs make a lot more money. But because the message was

too broad, the audience was too broad, the solution was too broad.

Everything that I was saying and doing was just getting swallowed up in the noise of everything else.

Nothing stood out. Nothing broke through.

...