091: Publishing the UK's Largest Ethical Lifestyle magazine with Jarvis Smith of My Green Pod
A Sustainable Mind - environment & sustainability podcast
Marjorie Alexander
4.6 • 588 Ratings
🗓️ 14 March 2022
⏱️ 62 minutes
🧾️ Download transcript
Summary
Proud hippie, eco-warrior, thought leader and renowned retailer Jarvis advises brands including Natwest, HSBC, Deloitte, Citrix, the Parliament Trust, House of Lords' group Peers4Planet. His magazine GREEN was published with National Geographic from 2008, then The Guardian in 2010, evolving into the world's biggest ethical lifestyle magazine My Green Pod magazine from 2013. Jarvis launched the P.E.A. (People Environment Achievement) Awards which is the UK's leading sustainability awards and honours individuals and teams for their contribution towards sustainability. Jarvis' online eco-conscious store www.mygreenpod.com leads the field in ethical shopping and in the next decade Jarvis' intent is to provide an ethical alternative to Amazon, with real purpose and proper values.
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In this episode Marjorie and Jarvis discuss:
- The experience that caused Jarvis to commit his life to the environment and 'business for good'
- My Green Pod's early partnerships with Nat Geo and the Guardian in the UK and the impact Jarvis and his team are hoping the site will have on the community in the coming years
- Why the term consumer is problematic and more empowering frames of reference for purchasing essential and non-essential products
- Our shifting relationship with nature and how that impacts our awareness, attention, and treatment of the environment.
Resources mentioned in today's episode:
- Kriya Yoga: https://en.wikipedia.org/wiki/Kriya_Yoga
- Octopus Energy: https://octopus.energy/
- Project Drawdown: https://drawdown.org/
- Nature TV: https://www.mygreenpod.com/naturetv
Connect with My Green Pod & Nature TV:
- Website: https://www.mygreenpod.com
- Facebook: https://www.facebook.com/mygreenpod
- Instagram: https://www.instagram.com/mygreenpod/
- Twitter: https://twitter.com/mygreenpod
- LinkedIn: https://www.linkedin.com/in/jarvis-smith-09201b10/
Connect with Marjorie Alexander:
- Instagram: https://www.instagram.com/asustainablemind/
- Twitter: https://twitter.com/SustainableMind
- Facebook: https://www.facebook.com/asustainablemind/
- Website: http://www.asustainablemind.com
Interested in sponsoring or supporting A Sustainable Mind? Visit our sponsorship page at ASustainableMind.com/sponsor!
Transcript
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| 0:00.0 | You know, we do learn from nature all the time. |
| 0:03.2 | The problem is that we've lost our connection collectively with nature. |
| 0:07.7 | But how is that possible? |
| 0:09.6 | Every single thing that we eat, that we wear, that we buy, that we travel in, that we live in, |
| 0:17.7 | that we give to others comes from nature. Everything. Every material source of everything |
| 0:25.9 | that we ever use comes from nature, yet we've forgotten our relationship with it. How is that |
| 0:33.4 | possible? |
| 0:49.0 | This is a sustainable mind, where we interview the minds behind today's most impactful environmental campaigns, organizations, and startups, inspiring the environmental change makers of tomorrow. |
| 0:57.0 | I'm your host, Marjorie Alexander. |
| 1:00.1 | Today on episode 91, we are joined by Jarvis Smith, a proud hippie, eco-voyer, thought leader |
| 1:08.0 | in environmental media, and an advisor to many companies and organizations, |
| 1:13.2 | including Nat West, HSBC, Deloitte, Citrix, the Parliament Trust, and House of Lords Group |
| 1:21.5 | Peers for Planet. His magazine, Green, was published with National Geographic from 2008, then The Guardian in 2010, |
| 1:31.2 | evolving into the world's biggest ethical lifestyle magazine My Green Pod starting in 2013. |
| 1:38.0 | Jarvis also launched the PEA, People, Environment Achievement Awards, which is the UK's leading |
| 1:43.5 | sustainability awards, and an eco-conscious online store, Mygreenpod.com, which Jarvis intends to build into an ethical alternative to Amazon. |
| 1:54.0 | Jarvis, welcome to the show. |
| 1:56.1 | Thank you for having me. |
| 1:57.8 | So I'm going to start this interview like we start all the others. Can you tell |
| 2:01.7 | us about how nature, the environment and sustainability played a role in your childhood growing up? |
| 2:07.6 | Oh, well, gosh, I used to walk for hours and hours and hours when I was young just around the |
| 2:16.3 | countryside. I'm often on my own. So I begin to have this, |
... |
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