088: Too Many Offers Cause Confusion

Marketing Your Business - Marketing Strategies for Business Owners

Stu McLaren

Emailmarketing, Amyporterfield, Michaelhyatt, Marketing, Onlinemarketing, Stumclaren, Marketingyourbusiness, Business, Russellbrunson, Contentmarketing, Jeffwalker, Entrepreneur, Patflynn, Membershipsites, Listbuilding, Subscriptionsites, Passiveincome, Recurringrevenue

4.9 • 664 Ratings

🗓️ 7 November 2018

⏱️ 15 minutes

🔗️ Recording | iTunes | RSS

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Summary

Recently, I had clients who were trying to increase their sales, but for some reason everything felt difficult, stressful and exhausting. As hard as they were promoting, nothing was moving the needle like it should have been. Why? Simply because they had too many offers. Chances are, you might be making the same mistake, and in this episode I’ll tell you how to fix it.

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Transcript

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0:00.0	Everything felt difficult, stressful, and he was exhausted because as hard as he was promoting,
0:08.3	nothing was moving the needle like it should be. And it was because he had too many offers.
0:14.3	And chances are, you might be making the same mistake. I'll tell you how to fix it in this episode.
0:22.7	Marketing your business is for you, the business owner, who has a product, a service, or a message
0:27.5	that you believe in. My name is Stu McLaren, and each week we'll take a behind-the-scenes look
0:32.2	into the real-world marketing tactics and strategies for getting what you have in front of a lot
0:37.4	more people.
0:38.5	Thanks for spending some time with me today. Now let's get started.
0:44.5	Okay, let's imagine you're sitting right across from a perfect potential client or customer.
0:51.9	They've got the problem that you solve. What do you direct them to buy right now
0:59.9	to solve their problem? Chances are, if you've got a whole bunch of different products or services,
1:06.2	that's a tough question to answer because you're like, you're probably going to tell me that it
1:10.6	depends, right? Well, it depends on the way that they want to solve that problem, or it depends on this,
1:17.4	or it depends on that. Well, you very well could be confusing your audience if you've got a whole
1:23.6	bunch of different offers. Now, this has come up multiple times in the last month when I have
1:29.2	been working with people either one-on-one in our VIP consulting days or whether it has been
1:35.5	within our community or even when it was a family friend. Let me talk to you about this.
1:40.4	So recently I had a consulting client who flew in with two of his teammates. So they were here for the day. We were going through and mapping out their entire product calendar. We're mapping out their overall strategy. And by the way, so much of it boil down to what I share in episode number two, which is the perfect marketing plan.
2:04.3	So if you haven't listened to that, make sure you go back and listen to episode number two.
2:08.7	But it was basically we were mapping out their overall calendar and mapping out all their promotions.
2:12.8	And we ran into a problem.
2:14.4	It was really hard, really hard to keep the calendar nice and clean and simple
	...

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