087: Is the World‘s Strongest Coffee ☕... a Death Wish ☠? The Marketing Journey of Mike Brown. ⭐

Entrepreneur Stories 4⃣ Inspiration

Millionaire Interviews Podcast & Sir Austin Peek

Careers, Business, Business:careers

4.7 • 2K Ratings

🗓️ 1 January 2021

⏱️ 63 minutes

🔗️ Recording | iTunes | RSS

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Summary

Mike Brown saw a need for coffee that was both strong and delicious to serve his groggy morning customers. After creating the perfect blend of beans and combining it with his unique roasting technique, the 'World's Strongest Coffee' was born. Today, over a million people have trusted Death Wish Coffee to wake them up and keep them going every day. As a result of winning Intuit Quickbooks ‘Small Business Big Game’ competition, Death Wish Coffee was also the smallest business to ever have a commercial played during the Super Bowl. This Episode is Sponsored By: StartEngine is the largest equity crowdfunding site in the USA. Over 170+ companies have raised $60 million using the platform. And 87% of companies successfully reached their minimum funding goal of $10k. Get 20% off your campaign using this link: millionaire-interviews.com/start. Gusto makes payroll a breeze full-service payroll for one simple price. And 72% of customers spend less than 5 minutes to run payroll. Get your first 3 free months using this link: millionaire-interviews.com/gusto. *** For Show Notes, Key Points, Contact Info, & Resources Mentioned on this episode visit here: Mike Brown Interview. ***

Transcript

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0:00.0	My savings was gone. I had sold my house. I'd went through all that money.
0:03.6	My credit was pretty much destroyed at this point.
0:06.3	I was maxed out on credit. I had my car, repossessed.
0:09.8	My girlfriend left me. My dog died. It was the pretty much like the worst case scenario you can take of.
0:15.2	I don't know what to do because I didn't have enough coffee.
0:20.6	I didn't have enough coffee bags or coffee labels.
0:23.4	I didn't have enough people to fulfill these orders enough shipping labels and boxes.
0:27.6	I didn't have enough anything.
0:28.6	I made everyone mistake in the book in the beginning.
0:31.2	The toughest part was...
0:35.2	The next day, Good Morning America called.
0:37.4	They're like, hey, we just read about your coffee and we're not that far from you.
0:41.1	Would you like to have your coffee on Good Morning America tomorrow?
0:44.4	And I said, yeah, absolutely. I like this sounds great.
0:47.1	They're like, great. We'll be there in four hours.
0:51.9	Well, thank you. My name is Michael Brown.
0:53.9	I'm the owner and CEO, I guess, and founder of Deathwish Coffee Company.
0:58.7	We are a coffee company located in Rad Lake, New York.
1:03.2	We've been deemed the world's strongest coffee.
1:05.6	We've been around since 2011.
1:08.4	That's when we kind of got our first start just last year.
1:11.8	We had our best year ever.
	...

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