I talked to so many women in our community who feel just a little uncomfortable around sales or just

promoting their products and their services. And trust me, I would know because I used to be one of them.

And I was in sales. So I feel you. If that's you, I know how that feels. If you're going to get your

message out there in the world, though, you are going to how that feels. If you're going to get your message out there in the

world, though, you are going to have to sell. If you're going to make the impact that you know

you're meant to make, and it doesn't have to feel inauthentic or icky to do so, I firmly believe

that. I was teaching a group of fellow entrepreneurs about just strategy and kind of like how we

go about promoting our event specifically and what we've done in order to sell it out every year.

And I, as I was sharing it, I realized that this is actually something that could be applied to

anything you're selling. So I thought, might not share it on the podcast. was sharing it, I realized that this is actually something that could be applied to anything

you're selling. So I thought, might not share it on the podcast. So I'm going to share not only

the promo strategy that we use and it's super, super simple, but how I believe you can absolutely

sell without feeling salesy.

Welcome to Powerhouse Women, the podcast for women who know they are ready for more.

I'm Lindsay Schwartz, your host and the founder of Powerhouse Women, and together we'll unlock the confidence and clarity you are looking for to help you get out of your own way

and into action around your next big idea.

Thanks for tuning in today. I am so grateful to have this time with you. I love my favorite thing in the world is when you screenshot where you are listening and I get to see whether I'm on a run with you or in the car with you. So keep sharing that stuff and keep tagging me. It's super, super fun. I know I listen to podcasts in all of the

places, airplanes on hikes. So it's always super fun to see where in the world I'm getting to

travel. And today I wanted to, I want to keep this one kind of short and sweet, but just kind of

download for you a part of a talk that I was giving at,

actually our event love program, which you've probably heard me mention if you've

listened to the podcast for a while. And so I was talking to this group of fellow entrepreneurs

...