085: Reno Rolle | Let Food Be Your Medicine

The Hard Way w/ Joe De Sena

Spartan Races

Fitness, Alternative Health, Health & Fitness, 792700

4.7 • 870 Ratings

🗓️ 5 April 2016

⏱️ 21 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Reno Rolle, to paraphrase Hippocrates, let food be his medicine when seeking ways to ameliorate his son’s ADD. It worked so well Rolle pivoted his successes into a company, Boku Superfoods. He harnessed the power of nutritionally dense foods, popularly known as “superfoods,” to create a line of foods. In his years long effort to develop a superior product, Rolle not only fulfilled his mission of having a positive impact on people, but gained some valuable insights into a productive life as well. Obstacles are a part of life and a few successes in pursuit of a lofty goal provide the impetus to overcome them.

Lessons:
1. Nutrition is a key factor in meeting challenges.
2. In starting a business, focus on having a positive impact and the money will eventually take care of itself.
3. A taste of success may be all you need to provide the impetus to overcoming great obstacles.

Transcript

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0:00.0	you.
0:01.0	This week on Spartan Up, we talk with Wino-Lé about food and obstacles, and it's brought to you by
0:05.2	fresh books. Small business accounting software designed for you.
0:11.7	We are here in Pittsfield. It is still raining for those of you wondering if you
0:15.8	should get a flight or drive up. You should get here before it stops because
0:20.1	that was incredible with those clouds. I'm here with Colonel Nye, Dr Johnny, and Sefra Louvov.
0:26.0	We have some Boku superfoods here.
0:31.0	We have some Boku super foods here.
0:33.7	We're gonna be talking to Reno-Role?
0:36.2	Is that the proper pronunciation?
0:38.6	Yeah, what is a superfood,
0:40.5	except for?
0:41.8	You know what, it's kind of like asking what's an invasive species
0:44.4	or a native species because obviously,
0:46.3	almost identical.
0:47.3	Well, any of like the indigenous foods that you can forage
0:51.0	or wildcraft or harvest, right?
0:53.0	They have just a huge power pack of nutrients in them.
0:56.0	The wild edibles are going to be a lot more nutritious
0:58.0	than anything that you're cultivating because you're only putting
1:00.0	NPK, nitrogen, potassium, and phosphorus.
1:02.1	I don't interrupt you.
	...

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