Hey everybody and welcome back to the ground up show my name is Matt the vella and today the podcast is all about

Habit change my guest is the brilliant author behind the book atomic habits James clear

He breaks down the myth of setting goals how decisive moments can change your day and why creating systems will change your life

James's approach combines a range of disciplines including biology, neuroscience, psychology and philosophy

If you've gotten some value from the ground up show if it's helped you on your journey and you've got a few bucks to spare

You can support it on patreon this podcast is fully funded by a small percentage of listeners

Who are contributing at patreon.com slash Matt the vella this week I posted a 14-minute film called

12 ways to make a better video where I deconstruct how I made my YouTube video a day in the life of a minimalist

I break down how to tell a compelling story through film ways creatives can improve their call to action and

The nitty gritty details of how I set up my shots again. That's patreon.com slash Matt the vella. Thanks for listening and enjoy the show

James thanks so much for being here. Thank you

How do most people know you you know, what are you most known for?

Most people probably know me from my writing

So I write at jamescler.com first article I put up there was November 12 2012 and

I had been I've been an entrepreneur for two years before that and I didn't really know what I was doing

Like most entrepreneurs when you start out and so I was reading a lot about consumer psychology to figure out like

Why would someone buy a product? Why would someone sign up for an email list or whatever because I realized I didn't know anything about marketing

And that led me to behavior psychology

So then I was reading more about habit formation and kind of going down this rabbit hole and I kept a bunch of notes on

My own about

habit

It was just kind of like james's thoughts on habits and it was 60 or 65 pages long and eventually I was like

...