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Indie Hackers

#083 – The Trial-and-Error Path from $0 to $1 Million with Dominic Wells of Human Proof Designs

Indie Hackers

Courtland Allen and Channing Allen

Tech, Startups, Bootstrapping, Ideas, Entrepreneurship, Online, Indiehackers, Hackers, Business, Bootstrappers, Indie, Makers, Founders, Technology

4.9606 Ratings

🗓️ 1 March 2019

⏱️ 67 minutes

🧾️ Download transcript

Summary

"It doesn't necessarily feel that real at times." Dominic Wells (@human_proof) didn't initially set out to create a million-dollar business. However, he was so determined to find a way out of his job teaching English that he would write blog posts on his iPad in between classes. In this episode we dive into Dominic's winding path into building and scaling a profitable Internet business, why affiliate marketing is a great way to break into entrepreneurship for engineers and non-technical founders alike, and why the best advice is to just get started.Transcript, speaker information, and more: https://www.indiehackers.com/podcast/083-dominic-wells-of-human-proof-designs

Transcript

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0:00.0

What's up everyone?

0:08.7

This is Cortland from IndieHackers.com, and you're listening to the IndieHackers podcast.

0:13.1

On this show, I talked to the founders of profitable internet businesses,

0:16.0

and I try to get a sense of what it's like to be in their shoes.

0:18.6

How do they get to where they are today?

0:20.0

How do they make decisions, both of their companies and in their personal lives, and what exactly makes their businesses tick? And the goal here, as always, so that the rest of us can learn from their experiences and go on to build our own successful online businesses. In this episode, I'm excited to be talking to Dominic Wells, the creator of a company called Human Proof Designs. Dominic came onto the

0:38.1

Indie Hacker's website last August and shared the story of how he scaled his one-man operation

0:43.1

into a million-dollar business with almost a dozen employees. So I'm super excited to have him on

0:48.1

the podcast to tell a story. Dominic, welcome to the chef.

0:51.2

Hey, thanks for having me. Thanks for coming on. So I got to ask, what's it feel like to have come on this journey where you're

0:58.4

the head of a $1 million business?

1:00.8

I think you said you're projecting to do $1.3 million in 2018.

1:04.0

What's that feel like?

1:06.0

I don't know.

1:06.8

It doesn't necessarily feel that real at times.

1:10.5

Like when you first start out, you think, wow, I'd love to hit that range or even half

1:17.2

that range, maybe even a quarter of that range.

1:19.9

But when you're actually there, you just think, oh, that's not how I was expecting it to

1:24.6

feel, and it just feels like a large number.

1:27.8

Don't get me wrong, it's definitely a good feeling there.

1:30.0

So you're not quite Scrooge McDuck diving headfirst into a pool full of money every day.

1:35.0

No, that would be interesting.

...

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