#083: The Origins of NOBULL
Chasing Excellence
Ben Bergeron & Patrick Cummings
4.8 • 2.2K Ratings
🗓️ 29 July 2019
⏱️ 49 minutes
🧾️ Download transcript
Summary
We’ve got the co-founder of NOBULL, Marcus Wilson, on to talk about how to spot the right people to work with, why NOBULL had to build a brand before they had products to sell, and how it was that they had the confidence to go up against the big guns in the footwear and apparel business.
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Transcript
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| 0:00.0 | The very first piece of content we created, I believe, was actually for our factory, because the factory was not being all that responsive. |
| 0:11.2 | I mean, footwear factories have people reaching out to start things all the time. |
| 0:15.6 | And it wasn't until we created this, you know, like a 60-second spot and sent it to them. |
| 0:23.2 | They were, whoa, this is different. |
| 0:25.6 | And this is exciting. And then from that moment on, things started to pick up a lot faster than that video. |
| 0:30.8 | Yeah. And when you look back, we go back to look at these things now. It's eye opening to say the least. |
| 0:38.8 | We are here because we know the outcomes in our lives are within our control. |
| 0:43.0 | The taking absolute ownership of how we eat, sleep, train, think, and connect with each other |
| 0:48.5 | is how we'll optimize our health and happiness. |
| 0:51.6 | That chasing excellence is how we grab hold of what is possible. |
| 0:55.7 | Our mission is to live on the run. Always chasing. Never stop. |
| 1:01.7 | Welcome back to another episode of Chasing Excellence. How are you Ben? |
| 1:04.8 | Good. |
| 1:04.9 | Today we are joined once more by another friend of yours. |
| 1:09.2 | One of you introduced the individual sitting between us. |
| 1:11.7 | So this is Marcus. Marcus is one of the founders of Noble. |
| 1:17.5 | Noble the shoe and a parallel company that's kind of taken a little bit of the CrossFit space |
| 1:23.7 | by storm. So I'm super excited to have Marcus on because I am also one of the founders of the |
| 1:31.3 | space. And when this kind of, this thing that we started together, I didn't know what it was |
| 1:42.2 | that we were creating. You certainly did. I remember we changed paths a little bit. |
| 1:46.1 | But I knew I wanted to be a part of you and Michael, the other co-founder because I could see |
| 1:51.2 | what you guys were doing, what you guys had envisioned, and the excellence that oozed out of you guys. |
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