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The Clark Howard Podcast

08.30.22 Undisclosed: Podcast Influencers / Prime Perk: Amazon Layaway

The Clark Howard Podcast

Clark Howard

Investing, Entrepreneurship, Business

4.64.9K Ratings

🗓️ 30 August 2022

⏱️ 20 minutes

🧾️ Download transcript

Summary

People are being hoodwinked by paid influencers on social media. Clark shares how this often works with podcasting, unbeknownst to you, the listener. Also, Amazon Prime has a new option for payment that gets Clark’s seal of approval - part of a trend of added perks for retail memberships. Undisclosed: Podcast Influencers: Segment 1 Ask Clark: Segment 2 Amazon Prime Layaway: Segment 3 Ask Clark: Segment 4 Mentioned on the show: The best time and place to buy appliances A Simple Way To Help Your Kid Build Credit Amazon Layaway: A New Perk of Amazon Prime Amazon -Get Same-Day Delivery from your favorite retail stores Walmart deal with Paramount gives members streaming perks How to Freeze Your Credit With Experian, Equifax and TransUnion Credit Karma Review: Free Credit Score and More at Your Fingertips Do Not Give Your Social Security Number at These Places Clark.com resources Episode transcripts Clark.com daily money newsletter Consumer Action Center Free Helpline: 636-492-5275 Learn more about your ad choices: megaphone.fm/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0

It's my pleasure to welcome you to the Clark Howard Show where our mission is to serve

0:09.5

you and empower you to make better financial decisions in your life.

0:15.0

Today, I'm going to have a guest on our podcast and they paid me $50,000 to appear.

0:25.5

Am I serious? No way. I mean, I only take $20,000 to appear on our podcast, which is what

0:32.3

Mark Cuban paid to appear. You think that's true? We're going to talk about that. And later,

0:39.6

I pick on Amazon time to time, but today I want to talk about an option they offer that

0:47.1

is really pretty neat. So I've talked a lot about influencers and how people are being

0:55.4

hoodwinked by influencers on social media. TikTok is the latest rage in terms of people

1:06.4

being tricked by people pitching a product and not realizing they were paid to talk about

1:13.7

it. It's been a big problem with Instagram influencers for years now. And you just got

1:20.3

to know that there are not proper disclosures required on social media or on the new version

1:30.0

of audio distribution that's taking over the world podcasting. So podcasters who have

1:38.4

a big audience have become a real focus of people contacting them wanting to book guests.

1:47.6

And somebody found an old email address the other day. I haven't even told you about

1:53.7

this, Christa. And sent me an email wanting to know what I charged for this person to book

2:02.0

a guest on our podcast. And first, I don't know how they found an ancient email address

2:09.5

in mine that's an old one. I don't use any more, but it dumps into my email. And they

2:17.0

didn't understand enough about what we do here on our podcast that they would offer me

2:24.4

money to me that's a bribe because it's not being disclosed. You listen to these podcasts

2:31.5

and you have a host to you just really enjoy listening to. And the host is talking to

2:37.1

you and you have no idea that when they have that guest on and they're they're hearing

2:42.7

from them and they're just so energized and enthusiastic that it's basically a paid

...

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