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Hey everyone, you're on air with Ella and I'm bringing Justin Maers to the show today.

He is the co-creator of a business called Kettle and Fire and they are doing something that to my knowledge nobody else

is doing quite in the way that they do. And I really, really wanted to share them with you so I

chased them down. So Justin, join me today. Justin, tell us a little bit about who you are and this

business that you started with your brother. Yeah, with my brother. So I am the founder of

Kettle and Fire. We have the first and the only shelf stable beef bone broth product. And so what

that means is basically we put a ton of research and development into creating the first 100% grass-fed,

you know, all-organic beef bone broth. And then we use $6 million worth of packaging equipment

to make sure that it can be packaged and shipped without having to freeze it,

ship it, and harmful styrofoam containers, anything like that. Okay, so let me tell you why I tracked you down,

Justin. We have done a couple of shows, actually, where the subject of bone broth has come up.

And we'll tell everybody for the uninitiated. We'll actually explain what bone broth is, how it's made,

why people should care. But we've touched on the topic on a few shows, and we've talked about the

rather startling

benefits of bone broth. And I, as the worst vegetarian ever, even dabble in bone broth because

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