072: Justin Mares - The History of Perfect Keto, Problems with Food Manufacturing, Lab-Grown Meat, Sleep Issues, and Why the Blue Zones May Not Be Accurate
The Natural State with Dr. Anthony Gustin
Dr. Anthony Gustin
4.7 • 2.8K Ratings
🗓️ 19 August 2019
⏱️ 64 minutes
🧾️ Download transcript
Summary
In this week’s episode, Dr. Anthony Gustin sits down with Perfect Keto’s other co-founder, Justin Mares, who’s also the co-founder of Kettle & Fire, to chat about a number of different topics.
So you’ll discover how Perfect Keto started and how it has evolved, the story behind Kettle & Fire, and why both founders turned to health and wellness products.
You’ll also hear how they both struggled with food manufacturers when developing their products and what they did to overcome this.
Justin and Dr. Gustin also get into their thoughts on lab grown meat, regenerative farming, Blue Zones, and insomnia.
If you don’t know Justin, he’s a best-selling co-author of the book, Traction: How Any Startup Can Achieve Explosive Customer Growth, among everything else mentioned.
He’s also had his hand in a number of different successful side hustles, including small SaaS businesses, Udemy courses, email courses, investing in cryptocurrency, and so much more.
Join us as we take a break from only talking about nutrition to giving you a behind-the-scenes sneak peek of what it takes to create high-quality health products.
Tune in now!
Transcript
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| 0:00.0 | Hello and thank you for listening to the Keto Answers Podcast. |
| 0:08.7 | This week I have a lovely guest on. |
| 0:11.4 | His name is Justin Marities, my co-founder with Pervert Keto. |
| 0:13.9 | Like you guys don't know Justin, he is also the co-founder of Kettle and Fire, a hot, |
| 0:18.8 | well-less brand. |
| 0:20.6 | And yeah, I mean we just, we sort of riff, we already always have random conversations about |
| 0:25.4 | health, nutrition, wellness, state of food, etc. |
| 0:29.1 | And this one went deep on the history of Pervert Keto, why we started it in half-ence |
| 0:33.4 | of grown since then. |
| 0:35.0 | The food industry, why we think it's messed up. |
| 0:37.0 | The future of food, lab grown meats, and everything down to his sleep schedule. |
| 0:40.9 | So I hope you guys enjoy and have as much fun as we did recording it. |
| 0:45.3 | Before we get to the episode, I wanted to chat about a sponsor, Pervert Keto. |
| 0:48.8 | Pervert Keto is all about making a Keto-genic diet healthy and accessible. |
| 0:51.6 | Whether you're reading all of our online guides or articles or enjoying Pervert Keto's |
| 0:54.7 | exogenous ketones or any other keto-friendly products, everything you need to make Keto |
| 0:59.0 | to work for you is at Pervert Keto.com. |
| 1:00.0 | And know what you're thinking, hey, aren't you the founder of Pervert Keto? |
| 1:03.9 | Yep, that's right, and all my insanely high standards have been put into making each |
| 1:07.4 | and every product. |
| 1:08.4 | My background is a functional medicine clinician, helps me craft the cleanest and healthiest |
| 1:12.0 | possible products, and the best information about the Keto-genic diet. |
... |
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