071: How to Pitch Yourself for Media Coverage with Christina Nicholson
The Heart & Hustle Podcast
The Heart University
4.8 • 1K Ratings
🗓️ 3 September 2020
⏱️ 51 minutes
🧾️ Download transcript
Summary
Have you ever wondered how the HECK brands and businesses get featured in the media? Whether it's news segments, TV airtime, magazine features, or how to be a guest on podcasts, the big question you probably have is HOW? Today we have the beautiful sassy spitfire Christina Nicholson on the show to talk ALL about how to pitch yourself or your business to the media in a way that ACTUALLY will stand out and not just be another email in an inbox of 20,000.
With her business, Media Maven, and her podcast, Become a Media Maven, Christina Nicholson is a TV host who helps bloggers and business owners grow by reaching thousands, even millions, of their ideal customers or clients in minutes instead of months through the power of traditional and new media without spending big bucks on advertising.
You are going to freaking LOVE this woman! Christina talks ALL about how to go about pitching in a brilliant way to cut through the noise in the media. She gives tangible advice that's backed from actually being on the other side when she used to work at a news station. In this episode, we cover what the media is specifically looking for in pitches, how to pitch yourself, how to stand out in an email, the marketing mistakes most business owners are making, and we even touched a little bit on money mindset too. PHEW. After this episode, you'll be ready to pitch like a boss.
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Transcript
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| 0:00.0 | You are listening to the Heart and Hustle Podcast, where your hosts Evie Rupp and Lindsay Roman. |
| 0:06.0 | Have you ever wondered how the heck brands and businesses get featured in the media? |
| 0:10.0 | Whether it's news segments, TV Air magazine features or even how the heck to be a guest on podcasts like ours |
| 0:18.0 | The big question you probably have is how well my friend today we have the beautiful, sassy spitfire, Christina Nicholson on the show to talk all about how to pitch yourself or your biz to the media in a way that actually will stand out and not just be another email and an inbox of 20,000. |
| 0:35.0 | With her business, Media Maven, and her podcast, Become a Media Maven, |
| 0:39.0 | Christina Nicholson is a TV host who helps bloggers and business owners grow by reaching thousands, even millions of their ideal customers or clients in minutes instead of months through the power of traditional and new media without spending big bucks on advertising. |
| 0:54.0 | Christina started her PR agency after working as a TV anchor and reporter for more than 10 years |
| 0:59.2 | with an infant and toddler at home. |
| 1:01.6 | In four years, she grew MediaMaven to a million dollar business with a |
| 1:05.3 | remote team and another infinite home. You can still see her in front of the camera as a |
| 1:10.4 | host on Lifetime TV and National Commercial commercials on the TEDX stage and read her work online in |
| 1:16.4 | places like Huff Post Thribe Global, Inc magazine, Business Insider, Fast Company, and Boss Babe. |
| 1:23.6 | Guys, she's awesome. |
| 1:25.0 | She was selected as an Oprah magazine insider |
| 1:27.2 | and ambassador out of thousands of applicants. |
| 1:30.2 | Christina also has a local lifestyle and family blog at Christina All Day, and she lives in South Florida with her husband and three young children. |
| 1:37.5 | You are just gonna freaking love of this woman, oh my Lanta. |
| 1:41.5 | Christina talks all about how to go about pitching in a |
| 1:44.2 | brilliant way that cuts through the noise in all of the media. She gives tangible |
| 1:47.6 | advice that's back from actually being on the other side when she used to work |
| 1:50.8 | at a new station. And in this episode, we cover what the media is specifically |
| 1:55.0 | looking for in pitches, how to pitch yourself, |
... |
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