#065 – From Blogging to Growing an Agency to $85,000 a Month with Nat Eliason of Growth Machine

Indie Hackers

Courtland Allen and Channing Allen

Startups, Entrepreneurship, Makers, Indie, Bootstrapping, Online, Technology, Business, Founders, Bootstrappers, Ideas, Tech, Indiehackers, Hackers

4.9 • 606 Ratings

🗓️ 17 August 2018

⏱️ 68 minutes

🔗️ Recording | iTunes | RSS

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Summary

Nat Eliason (@NatEliason) knows exactly what he's good at. He puts SEO-focused content marketing at the center of every business he builds. When friends started asking for help growing their own businesses through search-optimized content, it was just the validation he needed to start Growth Machine. In this episode, Nat talks about how he hit profitability immediately and grew revenue to $85,000/month in under a year.Transcript, speaker information, and more: https://indiehackers.com/podcast/065-nat-eliason-of-growth-machine

Transcript

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0:00.0	What's up, everyone?
0:08.6	This is Cortland from IndieHackers.com and you're listening to the Andy Hackers podcast.
0:12.8	On this show, I talked to the founders of profitable internet businesses, and I try to get a sense of what it's like to be in their shoes.
0:19.0	How do they get to where they are today?
0:20.5	How do they make decisions, both at their companies and in their personal lives and what makes
0:24.5	their businesses tick? Today I'm talking to Nat Eliasson, the founder of Growth Machine. Nat, what's up,
0:29.6	man? Not too much. I'm having a wonderful Monday over here and excited to chat with you.
0:36.1	Excited to chat with you as well.
0:43.3	Do you know that you are only the second person I've had in the podcast who not only runs an agency,
0:45.9	but runs an agency that helps other businesses grow?
0:49.4	The first being our mutual friend, Julian, over at Bell Curve.
0:50.8	Oh, nice.
0:51.3	That's right.
0:52.2	I saw you interviewed him.
0:53.4	Julian's a good friend.
0:55.6	We work together on a couple of projects now. Yeah, he's That's right. I saw you interviewed him. Julian's a good friend. We worked together on a couple of projects now.
1:06.7	Yeah, he's a good guy. I talked to him back and I think episode 17 or 18. But let's talk about you. You run a company called Growth Machine, which is an agency where you help companies get more traffic and more customers.
1:16.2	More specifically, the way you do it is by helping them with something called content marketing where where you're literally writing articles and blog posts for your clients, and then you get these articles to rank at the top of Google.
1:23.2	The end result is that your clients end up getting a ton of traffic from all of these people who are searching Google and landing on the articles that you wrote.
1:25.8	Is that a good description of what you guys are doing? What am I leaving out?
1:41.5	No, that's basically what we do. I mean, we take over a lot of the content production or refurbishing of existing stuff and get it in those top few spots on Google and then kind of help them optimize the conversion metrics around that new traffic they're getting.
1:44.2	And who exactly is growth machine? Is it just you by yourself or do you have a team working with you?
	...

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