If there's one shortcut to this process, this entire process, we realized that you are always most powerfully positioned to serve the person you once were.

Who were you? What problem have you solved? What question have you answered? What challenge have you

overcome? Welcome to the Think Marketing Podcast, the number one podcast for helping you grow your

influence on YouTube and then turning that influence into a high impact and high profit

online business. My name is Heather Torres,

and if you're new here, I want to welcome you to the podcast. We deliver a brand new episode

every single Tuesday, so make sure you're subscribed wherever you're consuming this content from.

And today's episode is brought to you by Grow with Video Live, our annual conference happening

this fall in 2021. And I have some exciting news of a free ticket that you could win in All Access

Pass. And I'll tell you more about how to do that after this episode. Now, we're going to

jump right into today's featured conversation with Sean Cannell and Rory Vaden. This conversation

had me on the edge of my seat because I think if there's one thing you should be focusing

on with your YouTube channel and your business, it is definitely your personal brand.

Sean and Rory really break down exactly how to do this and the four steps to focus on if you're building a brand

company. Now, you're on YouTube. You're creating content, which means you are a brand, whether it's

your face or your company's face. And I want to make sure you get the most out of today's episode.

So cut out distractions, lean in, and let's get into today's featured conversation.

So how do you find and clarify your niche?

How do you define your core message?

How do you stand out amongst the competition and really build a powerful personal brand that breaks through the noise.

If you want to do that this year, Rory Vaden is your guy.

And I'm so excited to get into this conversation today.

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