In today's episode, we are talking about being the best, focusing on becoming the best

version of ourselves, building the best business, the best product, the best life, and not necessarily

falling to the influence and the negative consequences of

chasing the biggest house the bigger car, the bigger watch on our wrist, the bigger company.

I think you can have both, but you need the patience to achieve both both but it's better to focus on being the

best not the biggest. We just came off of an epic last couple days.

The basketball days was the BPN athlete week.

So we had 18 of our athletes and partners fly in from out of state, out of country.

Tommy, for example, came from Australia, and we spent the last couple of days team building, talking

brand, running, lifting, eating, and just building camaraderie.

And it was so powerful.

It was so much fun.

We haven't done one of these BPN athlete weeks for years.

You know, when I first started the brand and we started building in Texas,

our first athlete we ever signed, who was still with us and was with us

his past week, Russell Orhi.

We signed Russ in 2018, I believe it was.

Russ was our first ever athlete.

Russ has been with us now for six years.

Six years.

That's loyalty right there.

So I appreciate you, Russ.

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