Hey guys, this is Jennifer and this is the Jennifer Allwood Show, the podcast where you learn how to create a beautiful home and build a creative business.

Grab a cup of coffee, find a cozy spot in the house, and let's chat. I'm excited you're here.

Hey everyone, welcome back to the Jennifer Owens Show. I'm super excited that you're here today and I'm super excited about my topic today.

So today we're talking about Facebook and you all know that I have a total love affair with Facebook. I just think Facebook is by far one of the very best things that's happened to my business and I think it's one of the very best things that small business owners can use.

It's like the best free marketing in the world.

Did I just say bestest?

I'm just said bestest.

So we're going to talk about Facebook today

and the reason we're going to talk about Facebook today and the reason we're going to talk about

Facebook is because in case you haven't heard, they've recently made a few algorithm changes.

Now listen, so this Facebook came out and announced that there was going to be some algorithm changes.

I started getting private messages, emails, people in my inner circle freaking out, kind of left

and right.

And basically saying, what do we do now is Facebook dead are we going to have to pay to play those sorts of things and so I've done a lot of reading I've done a lot of research I've done a lot of talking to the people who are, you know, some of them very much more in the know than what I am.

And I've kind of formulated a Cliff Notes version of Facebook's announcements. And then some things that you guys can do to make sure that you are still seen in the Facebook feed because that's the bottom line. That's really what everybody is wanting as a business owner.

And then telling you also a couple of things not to do.

Okay, so the Cliff Notes version of what happened at Facebook in just the last few years

is basically this.

Mark Zuckerberg kind of came out and said look we're wanting this

Facebook experience to be really the best possible experience that it can be for most people.

Essentially most people want to see puppies, waving babies, funny memes, those sorts of things.

And less things from businesses, less things that feel spammy, less things that are like

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