Get ready. It looks like you guys are on the today show. I was like, what? I can't be true.

Pick up market or a product or brand that you really like. You're really passionate about.

I think that it's succeeded because we've been so over the top in ridiculous.

That's always what we've tried to do is entertain first and sell second.

If you don't mind, why don't you just introduce yourself, tell us about your company and where you're

located today. I'm Chris White. I'm the CEO and co-founder of Shine a Steve. We are an online

retailer for all things crazy wild, fond, obnoxious out there depending on your perspective. We sell

a peril and accessories for any sort of theme party event, music festival, really any time that

you're socializing and having basically good times with good people in your life. We call that

event-driven commerce. That's where we sit. Have you gone to music festivals? I have gone to

music festivals. Yeah, probably too many actually. I should probably cut back a little bit.

So you don't do drug tests at the company? I plead the fifth on that one. Well, you know,

I mean, we are in Colorado. Right. Okay. We'll kind of actively practice their state's rights

if they choose to do so. Yeah. Well, nicely done. So yeah, you said you're in Colorado. We're in

Colorado. We're in Boulder, Colorado. Did you ever think about being a lawyer before?

Yeah, you know, I went to law school in right after graduate from college and I had a little bit

of a different college experience. I like worked my way through school. So like, I was actually

probably making more money in school than I still am today. Hopefully the change is at some point

in my life. But so I feel like I had a pretty decent work experience as an undergraduate student.

I was like working full-time all four years of school. I went to grad school. I basically knew that

if I didn't go to grad school after I graduated from college, I may never go back and I've always

liked learning and interested in law. And I was more interested in business, but I was interested in

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