I love over saturated markets because that tells you there's a huge opportunity. And your goal is,

well, how do you separate yourself from the crowd? And that's why I spent the past two years

putting this information to the hook point book. But for me, from my perspective, is mastering

the art of the thumbnail and headline. That's the first place that I start.

Now, obviously, does the content have to back it up and be good?

Yes.

But if you can't master the way to get somebody to click or to pay attention out of the,

and I don't know how many are on the right hand side for suggested video,

whether it's five or ten, if you can't stack up against that and contextualize your headline and thumbnail in such a

way where the consumer or the viewer says, I have to click on this. I have to see what this is

about. It's going to be an even tougher battle.

Welcome to the Think Marketing Podcast, where we help you grow your influence with YouTube

and then take that influence and turn it into a high impact and high profit online business.

My name is Heather Torres, and I'm excited that you're here.

If you're new here,

consider subscribing wherever you're consuming this content. We bring you a brand new episode every single Tuesday. We call it hashtag Tuesday ritual and we'd love for you to be a part of

our community here. Well, today's conversation is actually part of our series all about the books you need to be reading this year.

We already did the podcast of the five books every content creator and YouTubers should read this year.

And I'm excited because Sean is going to be interviewing one of the authors of one of those books.

Now, we are going in depth all about hook points. And you might be

wondering, hook points, what is that and why is it important as a content creator? Well,

Sean will be sitting down with the author interviewing him all about how this applies to you as a content

...