048 - Content Marketing Consultant — with Ryan Robinson
The Futur with Chris Do
The Futur
4.9 • 998 Ratings
🗓️ 29 January 2018
⏱️ 65 minutes
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Summary
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| 0:00.0 | I love doing. I've found things that I love doing. I've learned that you know what I love |
| 0:08.8 | doing sort of shifts and grows and morphs over time too. |
| 0:13.0 | How do you get more clients? |
| 0:24.0 | It's a question that businesses small and large from Wall Street to Main Street |
| 0:29.0 | contemplate every single day. |
| 0:32.0 | Clients are what make your business possible |
| 0:35.0 | and we can all use a few more clients, right? |
| 0:38.0 | So what's the answer? |
| 0:40.0 | You heard me say this before, |
| 0:41.0 | but just for the record, clients hire who they know, who they trust and who they like. |
| 0:47.0 | It seems pretty obvious, right? You can only hire someone you know. |
| 0:51.0 | You can only buy the services or goods of a brand you're aware of. |
| 0:56.0 | Yet, so many creatives out there. Yes, I'm talking to you. Do so little to help make themselves easier to find. |
| 1:04.0 | You can't just build a website and hope people are going to show up in droves and throw cash at you. |
| 1:10.0 | Since this channel is dedicated to helping creative entrepreneurs succeed, |
| 1:15.0 | I'll throw out a business term that you need to know. |
| 1:18.0 | It's called Top of the Funn Awareness. |
| 1:21.0 | And if you're not aware of this term or concept, it could be why your phone isn't ringing off the hook. |
| 1:28.0 | How do you gain or grow awareness, you might ask? |
| 1:31.0 | Well, you could start with search or more appropriately, search engine |
| 1:36.4 | optimization. There are many people out there who help clients get organic top of the |
| 1:41.8 | page search results in Google. |
... |
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