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The Futur with Chris Do

048 - Content Marketing Consultant — with Ryan Robinson

The Futur with Chris Do

The Futur

Arts, Education, Marketing, Design, Business, Self-improvement

4.9998 Ratings

🗓️ 29 January 2018

⏱️ 65 minutes

🧾️ Download transcript

Summary

How do more people find you? How do you get more clients? They make business possible, so we all want more of them, right? But clients tend to go with who they know. So, how do you get clients to know and trust you? Chris talks to Ryan Robinson, a Content Marketing Consultant, whose job is to help you gain that trust and those customers. Learn more about your ad choices. Visit podcastchoices.com/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0

I love doing. I've found things that I love doing. I've learned that you know what I love

0:08.8

doing sort of shifts and grows and morphs over time too.

0:13.0

How do you get more clients?

0:24.0

It's a question that businesses small and large from Wall Street to Main Street

0:29.0

contemplate every single day.

0:32.0

Clients are what make your business possible

0:35.0

and we can all use a few more clients, right?

0:38.0

So what's the answer?

0:40.0

You heard me say this before,

0:41.0

but just for the record, clients hire who they know, who they trust and who they like.

0:47.0

It seems pretty obvious, right? You can only hire someone you know.

0:51.0

You can only buy the services or goods of a brand you're aware of.

0:56.0

Yet, so many creatives out there. Yes, I'm talking to you. Do so little to help make themselves easier to find.

1:04.0

You can't just build a website and hope people are going to show up in droves and throw cash at you.

1:10.0

Since this channel is dedicated to helping creative entrepreneurs succeed,

1:15.0

I'll throw out a business term that you need to know.

1:18.0

It's called Top of the Funn Awareness.

1:21.0

And if you're not aware of this term or concept, it could be why your phone isn't ringing off the hook.

1:28.0

How do you gain or grow awareness, you might ask?

1:31.0

Well, you could start with search or more appropriately, search engine

1:36.4

optimization. There are many people out there who help clients get organic top of the

1:41.8

page search results in Google.

...

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