A friend of mine was scared out of her mind to try this one marketing strategy.

But I told her, trust the process.

And she did, and she has gotten amazing results with this one strategy.

I'll tell you what that strategy is in this episode.

Marketing your business is for you, the business owner, who has a product, a service, or a message that you believe in.

My name is Stu McLaren, and each week we'll take a behind the scenes look into the real world marketing tactics and strategies for getting what you have in front of a lot more people.

Thanks for spending some time with me today.

Now let's get started.

So picture this. You're running a successful membership site and you've got

hundreds of members joining the membership every single month. And then you hear about a crazy idea of closing the doors

and how by closing the actual membership, you'll end up getting more members long term.

Sounds counterintuitive, doesn't it? Well, that's exactly what we were experiencing many years ago

when I partnered with New York Times bestselling author Michael Hyatt. Now, we had a membership site,

and we had thousands of members in it, and we were open all the time, meaning you could join

on a Monday, a Tuesday, Friday didn't matter.

And not only were we open all the time, but we were there for running promotions all the time.

So in order to get new members into the membership, we would run a promotion literally every single month.

And this is kind of like a big strategy lesson, if you will, in terms of membership sites. If you do have an open marketing plan, well, one of the things that you have

to do is you have to give people a reason to want to sign up today. Because the problem with

an open marketing plan is that there's no sense of urgency. And so typically

what will happen is like people will come to the site and they'll be like, oh yeah, this sounds,

this looks great. This sounds great. And then they'll say to themselves, I'll save this for later.

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