039: How he took his idea from Basement to Reality - Luther Cifers of YakAttack 💡🐠

Entrepreneur Stories 4⃣ Inspiration

Millionaire Interviews Podcast & Sir Austin Peek

Careers, Business, Business:careers

4.7 • 2K Ratings

🗓️ 1 January 2021

⏱️ 47 minutes

🔗️ Recording | iTunes | RSS

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Summary

Luther Cifers began YakAttack with an extensive background in product design coupled with a passion for kayak fishing. Since their launch in January 2009, YakAttack has experienced hyper growth every year. Their innovations have changed the way kayak anglers around the world rig their kayaks. YakAttack's uncompromising commitment to their values, manufacturing in the USA, and producing excellence in everything we do have made them the industry partner of choice for major kayak and accessory manufacturers. *** For Show Notes, Key Points, Contact Info, Resources Mentioned, & the Fabulous 4 Questions on this episode visit here: Luther Cifers Interview. ***

Transcript

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0:00.0	This awesome podcast is now approved by Spotify.
0:04.3	So if you'd rather tune into our episodes via the Spotify app,
0:07.2	then just go ahead and search for millionaire interviews.
0:10.9	["Millionaire and Abuse"]
0:16.9	Told my wife, we're not gonna starve,
0:18.8	but we're gonna get right up to the line.
0:21.4	I remember there were days I'd cold-called hundred shops.
0:25.4	We're not interested in don't call back.
0:27.5	The dealers that said don't call us back started calling.
0:30.9	We've grown pretty rapidly.
0:32.2	We closed last year 3.2 million.
0:33.9	We'll close this year around 4.4 million.
0:36.3	["Millionaire and Abuse"]
0:45.8	My name is Luther Cyfers.
0:47.3	I'm the president of Yacquitaq and CEO of Bonafide Kayaks.
0:51.2	I live in Amelia, Virginia.
0:52.7	I grew up out here, been here pretty much my whole life.
0:55.1	Yeah, that's about it.
0:56.2	How'd you get into the Kayaks business?
0:58.2	Well, it started with being a participant in the sport.
1:01.1	Me and a friend of mine were doing some Kayaks fishing
1:03.8	and started fishing for Striper under bridge lights.
	...

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