You make the amount of profit that you need to sustain your growth.

Well you're undercapitalized because you didn't charge what was really appropriate for

your service and you played a price war game.

When I make a product it's going to be the most premium.

I am the most expensive sponge that's ever been produced because it's the best sponge in the world.

So my name is Aaron Kraus.

I am the president CEO and now, affectionately known as the daddy of the scrub daddy.

I have created the scrub daddy sponge which became famous on Shark Tank in 2012.

We've actually gone on to become the most successful item and company in the history of the show.

And we are located just outside of Philadelphia, Pennsylvania and full-crossed.

Are you born and raised there? How do you end up there?

So I was born and raised in the western suburbs of Philadelphia and I have probably about 50 to 60 relatives who live in the immediate area.

As I was growing up my parents and my, specifically my grandmother told me that if and when I decided to move out of the Philadelphia area

I would also be moving out of the will and any of my inheritance.

So I'm locked into this area for the absolute rest of my eternity.

And to be honest I love Philadelphia and I'm a big Philadelphia sports fan.

In fact the colors of scrub daddy which the box is this bright orange is actually a nod to my Philadelphia flyers.

I suck you team. I'm a huge Philadelphia flyers fan and also a nod to my alma mater which is Syracuse University of the Orange.

So is a strategic and financial decision to stay where you're located?

I think Philadelphia is a really central location in the Northeast corridor.

I am about an hour and a half from New York City about two and a half hours from Washington DC.

I can be at the beach in an hour where strategicly located right next to Philadelphia National Airport.

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