You gotta take the leap and take the jump at some point to make it work.

So we said no, they call us again, said no.

Finally the third time you get to produce your call and you know said we'd be making a big mistake

more or less if you didn't come on a show.

This was about a month and a half into our business.

So we said.

My name is Jim Celicus and I am the co-founder and co-owner of Cousins Main Lobster

from a small town outside of Portland, Maine called Cape Elizabeth.

I live in Los Angeles where I run and operate Cousins Main Lobster with my partner and Cousins

Sabre Momec.

Is that how the name came about?

Yeah, it's not the most original name in the world but it gets to the point.

When we started we didn't really know what we were going for.

So we went with the fact that we were Cousins, we were from Maine and we were going to be sound lobster.

Where were you sound lobster?

You know the first place that we actually ever sold the role was in Los Angeles.

I was living in Boston, more kind of a device job, medical devices and my cousin Sabre Mome was in Los Angeles.

So in real estate and I kind of came out here to visit him and have vacation and we decided we wanted to do something together.

And when we landed on this idea we basically said well let's start in Los Angeles versus the Northeast

because the food truck explosion was happening already in LA and ultimately it wasn't nearly as accessible or affordable to get this amazing main lobster product that we had.

So we started out west.

Is there a particular reason you went for lobster versus hot dogs?

...