It's my pleasure to welcome me here at the Clark Howard Show.

You know, our mission is to serve you with advice and information that empowers you,

so you make better financial decisions in your life.

And if you're a regular around here, you're probably familiar with how obsessed I am with unit pricing,

how I use it all the time to decide what's a better deal and what's not.

And, you know, historically you think something that is a bigger quantity, a bigger bag,

would be the smaller unit price.

But there's a lot of weirdness going on right now with the price of goods.

And you need to know in a time that retailers and manufacturers are scared what you need to be doing to protect yourself.

And also, I talked about saving money on airfare on yesterday's show,

but do you know we're just weeks away from where you won't be able to travel

unless you have an updated ID?

I'll fill you in on that.

So retailers and manufacturers are having a rough,

rough time right now, not to negate what a hard time. So many of us as American, so many consumers are having such a rough time. So there's a game going on right now with a lot of manufacturers having softer sales,

maybe even declining sales, a lot of retailers reporting things are really hard for them right now.

They're all trying games and gimmicks with pricing. And this is an old one. It's still

true. Behind our backs, the snack food companies refer to what they call heavy eaters.

Heavy eaters is not a literal thing that means that people that buy their product are overweight. A heavy eater is somebody

who is really devoted to a particular snack, whether it's Doritos or who knows what. And when they

go into the store, they buy the biggest bag of them they can get, the family size bag or whatever. Well, if you take a moment

to look at the unit pricing, the odd thing is the most expensive bag to buy often of a snack

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