The podcast you are listening to of homeberg's morning sickness is brought to you by my friends at Eric's family barbecue and

Avondale meat Mesquite repeat trust me on this one. You've had barbecue before but you haven't had it this good.

Eric's family barbecue and Avondale Eric's family BBQ dot com it is Metallica right there.

We give away tickets to Metallica yesterday at the CB live the big football viewing show Megan didn't win those.

No, she won the chili peppers though the halftime couldn't believe it in an unread contest. She won tickets.

Sounds fixed. No, now Louis Lee. I made it very clear on the microphone when I said this is not fixed but congratulations to that little lady right there.

She's going to the chili peppers tickets. I would have never been able to get her. I'm sure Louis Moses is here from everywhere TV and otherwise and you've got

your champion of marketing. I would like to think so. Yeah, I think you sir are the head of it. Thank you. Well, at least in my world. I don't know anybody else.

I don't have anybody else I can talk to you. So Louis here as he is every year after the Super Bowl to kind of break down what happened between the place and right there

into the ads because you've been through this before a million times. You ran your own agency for years and years. You've been part of Super Bowl commercials.

You've built them. You've won awards for some. You've talked people out. I never had $7 million like they had. How about that $7 million for that right for 30 or 30 for 30 to reach 208 million.

Yeah, worth it. And they say it's going to be 210 million in a couple minutes, you know, because everybody will be. Yeah, streaming everything stupid afterwards.

Well, there's so there's so much other media going on besides this the square TV set that the 208 million includes all every screen that's possible.

Yeah, and that's yeah, and they yeah, the streaming is now part of it and just just the viewership alone, but live TV is still always what the networks have to shoot for.

Right. There's kind of piggybacking on that has to because they got nothing else. So these 208 million nights is just ridiculous. So it is kind of worth it to throw 7 million at it for 30 seconds.

If you've got a decent idea or at least you can just shove your name in somebody's face for 30 seconds. Well, both those things decent idea and 7 million. That doesn't include the production. So if it's 7 million for the time.

The space is 30 seconds. There's another 3 or 4 million being spent on commercial because you don't want to skip on that. If you run in that big of a thing.

Exactly. And some some people did some people went low low rent, but production values are really key in the Super Bowl spots. And that's that's why so many people always say.

I watched the game for the commercials because they're little movies. And I thought they came up. Yeah, I did too. I thought on the whole before we get into individuals. Yeah, I thought this was like a C minus list of ads this year.

It looks like they started with good ideas and then some client kind of ring them to try to do too much. I felt everything was pulled back. Everything was kind of almost afraid, but never tried to be anything more.

Still, the one thing I remember from last year was that we were inundated with e-cars. Remember last year's ad were all electric cars. And this year one Jeep did one.

It was a key. I had something, but it wasn't. Also, we got crypto commercial. We're built to have a few. Yeah, that's funny. They're saving their money right now. And probably for lawyers. But yeah, but the e-cars. I remember the Jeep one. And then I think Kia had something, but that was

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