Welcome back. This is episode 16 of books closed.

This episode is sponsored by Machine Machine Co.

Online video workshops that teach you how to be smarter than your tattoo machine.

And split arrow prints. Print like you give a shit.

I find myself increasingly interested in tattooers who take on businesses and projects

outside of their day-to-day tattooing.

And in last week's episode, we looked at a tattoo company made by a non-tattooer, as well as

one made by a tattooer.

And I think that the contrast of those two really show the difference in results that you can get with different intent and different experiences, among other things.

And it forces me to really think, what does it take to launch a big idea?

And what happens if it just doesn't work?

I'm sure we can all think of different things we've seen come and go

from products to businesses and stores and website,

social media networks over our lifetime.

And oddly enough, when I was preparing last week's episode,

I got a message from Kyle, a tattooer from Toronto, at Laser underscore Wizard, and he wrote,

Dude, were you ever on E-circuit? It was a social media platform that Brad Farrell tried to

launch in the Myspace era. Brad was the owner of high roller tattoo out in Long Island. At one point,

Grime was holding a contest on there giving away a tattoo.

Because only people who Brad was friends with were on it in the beginning, it was a social site

made entirely from Ferrari enthusiasts, really good tattooers, and strippers. You should see if you

can talk to Brad about it, super funny, weird slice of online tattoo history, E-circuit. He specifically had tattooers in mind when he put

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