Welcome to Mic Drop. The podcast where relevancy is irrelevant and we don't give a shit about your feelings.

Ladies and gentlemen, I'm back. This is the Part 2 installment of the Q&A session.

We had so many questions that I didn't want to sit here for three and a half hours like I do when I have my guests

and bore you to tears with it. I wanted to break it up a little bit. But I'm going to get right back into it.

So we're just continuing to go down the list here and we're going to rock and roll.

All right. So Austin Stuco asked, what are some things you have learned when it comes to starting building and maintaining a business?

That's a great question. And I tell you, almost everything that I've learned, I've learned the absolute fucking hard way.

I do not have an MBA in anything or from anywhere rather.

Here's the just kind of briefly synopsize what it is.

Is that number one, you've got to understand that just having a good idea isn't enough.

Just having the capital to start it isn't enough. Just having passion to want to be successful isn't enough.

Those things are important and I would say frankly imperative is that you have to have all of those things.

But just having that isn't enough. What I've come to learn is that the demand that exists unless you are fucking brilliant

where you're coming up with a product that is going to create demand for itself which is an anomaly.

Is that you've got to know what is your target market. And more importantly, this is the biggest thing is how many of them are there.

If there's 12 people that are probably going to be interested in whatever the fuck it is that you're looking to produce, guess what?

You're not going to be in business very long. And I see that all the time and I've even learned that the hard way is that you know,

you can pick any business and there's different paths of acquiring revenue streams in those different industries and types of businesses that are far more lucrative in terms of the juice being worth the squeeze or from a cost benefit analysis standpoint than others.

And you have to identify what that is and you have to say to yourself, does that make sense? Does what it's going to take from a time money resources, manpower, logistics standpoint is what that's going to take to accomplish getting this product out there and making sure customer service is nailed in the customer experience is appropriate.

And that everybody is happy and that you have the ability to continue to make that product and you're not overstocking too much inventory, but you're not having customers wait for six months for a product.

You know, things that again, I've learned the hard way in just about every regard is that can you pull all that off one and number two is if you can is actually going to be fucking worth it.

And to me, those are all questions you've got to answer and have answered and have yeses to every one of them before you even consider starting a business because if you can't you're going to fail and that's why most businesses fail in my opinion is that they have a really great idea and you're like, man, that's be awesome.

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