014: Seth Godin - Why Business Culture Matters and How To Make An Impact As A Leader
The Nick Bare Podcast
Nick Bare
5 • 5.9K Ratings
🗓️ 29 May 2023
⏱️ 43 minutes
🧾️ Download transcript
Summary
Today's conversation is one I've been anticipating for a long time! Seth Godin's work as an entrepreneur, author, and teacher has massively shaped the trajectory of my business, and I'm excited to share his newest book, The Song of Significance. Seth is also the author of 20 best-selling books and the visionary founder of Akimbo, an online workshop designed to transform your leadership.
In this conversation, Seth imparts invaluable lessons on why hustle culture falls short and reveals why significance is the ultimate aspiration in life. We delve into the essence of being a leader versus a manager, uncover why business culture is more important than ever, and give practical tips on how you can make an impact through your work. This episode will shift your perspective and propel you toward a life of profound meaning.
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Keep up with Seth here:
Website: https://www.sethgodin.com/
IG: https://www.instagram.com/sethgodin/
Seth’s new book - The Song of Significance:
Topics:
(00:00) Intro
(1:36) The Song of Significance
(4:54) Why Seth wrote his new book
(6:55) Hustle culture is a trap
(8:19) Culture amplifies enrollment
(11:09) Maintaining culture in a digital workspace
(12:50) What employees truly desire
(15:43) New perspective on turnover
(20:52) Scaling isn’t the point
(26:23) Choosing surveillance or trust
(30:42) Leaders vs. managers
(33:51) Teaching through tension
(37:30) Organization commitments
(41:34) Significance matters most
Transcript
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| 0:00.0 | Hustle culture, as I understand it, is a selfish trap. |
| 0:03.8 | And it's a trap because it doesn't scale. |
| 0:06.0 | That people say, well, you're Seth Godin. |
| 0:07.6 | Yeah, but I wasn't Seth Godin for a really long time. |
| 0:10.6 | But I showed up and I always created some opportunity |
| 0:14.7 | for value and respected people's attention. |
| 0:17.5 | Write a blog post for 100 people. |
| 0:19.0 | And in your case, make a podcast for 100 people. |
| 0:21.4 | Well, you don't have 100 listeners anymore, Nick. |
| 0:23.2 | How did that happen? |
| 0:24.0 | Did it happen because you hustled? |
| 0:25.6 | What did it happen? |
| 0:26.4 | Because the people who listened to your podcast |
| 0:28.4 | told other people. |
| 0:30.2 | That is a long-term community-based strategy. |
| 0:34.0 | It's resilient. |
| 0:35.2 | But what I have found is that the waves of spammers |
| 0:38.5 | that show up in whatever category we're talking about, |
| 0:42.2 | they look like they're the next big hot thing, |
| 0:44.4 | and then they're gone. |
| 0:45.2 | If you're really in this for more than a couple years, |
| 0:48.1 | you can't do it by hustling. |
... |
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