010: Clarify your brand message so you can make the impact you really want to make, with marketing strategist Teri Crenshaw
Powerhouse Women
Lindsey Schwartz
4.9 • 912 Ratings
🗓️ 16 May 2019
⏱️ 35 minutes
🧾️ Download transcript
Summary
One of the BEST investments I made over the past year was doing the work to clarify the brand messaging behind Powerhouse Women so that we could better connect with the women who we are here to serve - and today's guest was instrumental in helping me do that.
Teri Crenshaw is a marketing strategist and StoryBrand Certified Guide - which is a fancy way of saying that she helps entrepreneurs create brand stories that connect with their ideal clients.
The book that her marketing framework is based on (Building a StoryBrand by Donald Miller) was THE most influential book I read last year, and today we are breaking down the core concepts of the StoryBrand framework to help YOU clarify your message, connect with your ideal clients, and make the impact you really want to make.
In this episode you will learn:
- How to STOP wasting money on marketing or a website that doesn't work
- How to speak to your ideal client in a way that instantly connects to what they really want
- The biggest mistake most entrepreneurs make when it comes to their messaging, and how to avoid it
- The best way to frame your answer to the question, "what do you do?"
Connect with Teri at: www.brainyclickdigital.com
www.instagram.com/tericrenshaw
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Transcript
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| 0:00.0 | One of the best investments I made over the past year was doing the work to clarify the brand messaging behind powerhouse women so that we could better connect with the women who we are here to serve. |
| 0:13.8 | And today's guest was absolutely instrumental in helping me do that. |
| 0:18.6 | Terry Crenshaw is a marketing strategist and story brand certified guide, |
| 0:23.9 | which is a fancy way of saying that she helps entrepreneurs create brand stories that connect with |
| 0:29.5 | their ideal clients. The book that her marketing framework is based on, which is called |
| 0:34.5 | Building a Story Brand by Donald Miller, was the most influential book |
| 0:39.3 | that I read over the last year. |
| 0:41.5 | And today, we are breaking down the core concepts of this story brand framework to help |
| 0:47.4 | you clarify your message, connect with your ideal clients, and make the impact that you |
| 0:53.8 | really want to make. |
| 0:55.9 | Welcome to Powerhouse Women, the podcast for women who know they are ready for more. |
| 1:02.8 | I'm Lindsay Schwartz, your host and the founder of Powerhouse Women, |
| 1:06.3 | and together we'll unlock the confidence and clarity you are looking for to help you get out of your own way and into action around your next big idea. |
| 1:21.2 | Welcome back to the podcast, everyone. |
| 1:28.0 | I am thrilled about today's guest and she is someone who, she doesn't realize this. |
| 1:33.6 | Actually, I think I did share it with you that I manifested you into my life. |
| 1:38.4 | I am not too woo-woo. |
| 1:41.1 | However, when I heard that there were people that are designated as story brand certified |
| 1:47.7 | guides, I had to meet one. And my unicorn of a story brand certified guide came in the form of |
| 1:55.0 | Miss Terry Crenshaw. So Terry, thanks for being on the podcast. Awesome. Thank you for having me. |
| 2:01.8 | And any time I can be referred to as a unicorn, I will totally take it. |
| 2:06.8 | I think that it fits. |
... |
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