009 | How to Create Content for Your Target Audience (Mommy Millionaire Minute)
CRAFTED Millionaire
Cayla Craft
4.9 • 1.3K Ratings
🗓️ 7 May 2018
⏱️ 23 minutes
🧾️ Download transcript
Summary
Today’s Mommy Millionaire Minute is all about creating content that your target audience will absolutely love!
If you don’t know who your target audience is yet, that’s a critical first step – just head over to MommyMillionaire.co and fill out our branding questionnaire to get clear on who your audience is.
Cayla’s Content Creation Strategies:
- Every Sunday, I schedule a week’s worth of posts: My #instastory, Instagram posts, Facebook statuses, etc.
- Start by mastering one or two social media networks / content distribution channels, and then grow into other areas.
- Make time to learn every day! Read books and listen to podcasts in your niche so that you can grow your expertise – and take notes!
- Every Thursday, I set aside two hours for creative story time. I turn off my cell phone, sit in a quiet place, and focus on the stories in my life that I can share to help people. For your audience, nothing is more powerful than YOUR story!
- For Instagram: You want to catch someone’s attention at the top, but you also want a comment or video that keeps them around. The longer people spend looking at your post, the more Instagram’s algorithm will surface your posts.
- Look at what other people in your space are doing. Don’t copy them – you HAVE to be original – but look at their most successful posts and take notes about what they did.
- Facebook & Instagram actually don’t like scheduling apps! It makes you look like a business.
Resources:
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Transcript
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| 0:00.0 | Hey, it's Kayla Craft, with the Mommy Millionaire Podcast. I'm a mom of three little's |
| 0:12.1 | ER nurse turned self-made millionaire and lifestyle |
| 0:16.0 | entrepreneur. I am bringing you inspiring stories of business and mindset tips to |
| 0:21.6 | help you be shameless in pursuing your ambition. |
| 0:29.8 | On today's episode of Mommy Millionaire, we are going to be chatting all about coming up with content |
| 0:36.2 | for your target audience. |
| 0:38.7 | Okay, and when I say target audience, |
| 0:40.9 | if you guys have not yet figured out who your target |
| 0:43.4 | audience is you need to head over to mommymillionaire.co right now and fill out |
| 0:47.8 | our branding questionnaire so you know who your audience is when you are very clear on who your audience is, when you are very clear on who your |
| 0:54.2 | audiences, your message is going to be easier to come up with. |
| 0:58.9 | Okay, it's going to be very easy to create content because you know exactly who you're talking to. |
| 1:03.9 | So it's just like if you're having a conversation with your grandma, okay? |
| 1:07.5 | You always know what you're going to be talking to your grandma about. |
| 1:10.6 | You know what to expect, you know what you can't say and what you can say. You know, right? |
| 1:16.7 | And so you have to know who your target audience is. |
| 1:19.4 | And when you hone in on this, you're not actually, you're going to repel away the wrong people that are not a part of your |
| 1:25.7 | journey but you're going to attract the best people into your business and into your life and so just |
| 1:32.2 | know that okay so make sure to fill that out and if you haven't done that |
| 1:36.0 | push pause on this podcast go fill it out and then come back and listen to the rest of this |
| 1:39.9 | so when you're coming up with content, I like to do Sundays as a content creation day. |
| 1:47.0 | And what I mean by that is I'm going to schedule out all of my posts for the week on this day. |
... |
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