You have a message that needs to be shared. And today, we are talking all about the purpose behind PR

and how press coverage can actually help you reach more people and impact those that you are meant to serve.

But there are a few crucial things for you to know in order to put yourself in a position to be able to pitch

media outlets. So I thought I would bring in the big guns. And today my guest is Nicole

Meiden, who is a PR industry veteran. She has a heart of gold and she is pulling back the

curtain and giving us all of her best secrets for how to gain coverage for your business,

regardless of what size your business is.

Welcome to Powerhouse Women, the podcast for women who know they are ready for more.

I'm Lindsay Schwartz, your host and the founder of Powerhouse Women,

and together we'll unlock the

confidence and clarity you are looking for to help you get out of your own way and into action

around your next big idea.

Okay, everybody, welcome back. I could not be more excited about today's topic or today's guest. She is one of my favorite human beings on the planet. And if you do not already know,

Nicole Midden, let me give you a quick intro because this woman is definitely

one that you want to bring into your girl gang. She is such a wealth of knowledge and information

and she's kind of like walking sunshine. Those of you who are watching the video version of this,

her smile just lights up a room. That's not natural daylight. That's actually her smile just

reflecting off of all the walls.

So Nicole Midin is a dear friend of mine, and she is the founder of the PR concierge.

That is her company, and she is a, I always hesitate to give the number of years, but you're a PR veteran.

I mean, that is like safe to say. But she has had an

incredible career doing PR and and getting pressed for brands that we would all know and love.

...