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Indie Hackers

#008 – Growing a $600,000/mo Business by Starting with Direct Sales with Nathan Barry of ConvertKit

Indie Hackers

Courtland Allen and Channing Allen

Startups, Entrepreneurship, Makers, Indie, Bootstrapping, Online, Technology, Business, Founders, Bootstrappers, Ideas, Tech, Indiehackers, Hackers

4.9 β€’ 606 Ratings

πŸ—“οΈ 22 March 2017

⏱️ 60 minutes

🧾️ Download transcript

Summary

Learn how Nathan Barry grew his business by teaching what he knew, taking advantage of big competitors, showing up every day for two years, and treating direct sales as the answer to everything. Brought to you by Vettery.

Transcript

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0:00.0

What's up everybody? This is Cortland from EndiHackers.com. And today I've got a very special

0:11.5

guest on the podcast. I'll be talking to Nathan Barry, the founder of ConvertKit, an email

0:16.7

marketing company that he grew from $5,000 a month to over $600,000 a month and about two years.

0:22.8

So he's somebody you're really going to want to listen to.

0:24.8

And he's got a lot of great stuff to say that not many other people will talk about.

0:29.2

For example, he talks about how you should cheat at online business by starting by growing your own personal audience before you even start your business.

0:36.1

He talks about how having a giant competitor

0:38.1

in your space is nothing to be afraid of, and instead talks about how you can use that to your

0:42.9

advantage to grow your business even faster. He also talks about how direct sales are the answer

0:47.7

to pretty much everything, and how content marketing can actually lead you astray. So he's got a lot

0:53.1

of interesting stuff to share that I think

0:54.6

all of us can learn a lot from. And I'm really excited to get into this interview. So without further ado,

0:59.2

I present to you Nathan Barry, the founder of ConvertKit. So you started a software business,

1:06.6

your product is ticking off, and your revenue is increasing every month. But how do you hire the

1:10.6

best engineers to keep your business growing? The competition is fierce, and it's hard to find

1:14.8

up-to-date information for hiring the top engineering talent. That's where Vetteri comes in.

1:19.9

Vetteri, the hiring marketplace that connects top talent with growing companies, has put together

1:24.0

a comprehensive engineering salary report for 2017.

1:30.2

With this report, you'll know exactly how much engineers are getting paid,

1:32.4

so you can make the right offers and build a great team.

1:37.4

It's available to NDHackers listeners for free at vetteri.com slash NDHackers.

1:42.2

Again, download your free engineering salary report at vettery.com slash indie hackers.

...

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