#004 – Succeeding in a Crowded Market by Building a Niche Business with Garrett Dimon of Sifter

Indie Hackers

Courtland Allen and Channing Allen

Startups, Entrepreneurship, Makers, Indie, Bootstrapping, Online, Technology, Business, Founders, Bootstrappers, Ideas, Tech, Indiehackers, Hackers

4.9 • 606 Ratings

🗓️ 22 February 2017

⏱️ 58 minutes

🔗️ Recording | iTunes | RSS

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Summary

How do you cut through the noise and stand out among the competition so you can start landing your first customers? Garrett Dimon, the creator of Sifter, explains how he did it. Brought to you by SparkPost.

Transcript

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0:00.0	Garrett Diamond built a business in a crowded marketplace, one where his app was far from the only one of its kind, and yet he was able to cut through the noise, find hundreds of paying customers, and eventually go on to sell his app for hundreds of thousands of dollars.
0:24.6	I'm Corlin Allen from Indiehackers.com, and in this interview I'll be talking with Garrett Diamond, the creator of Sifter, a simple application for teams to track their bugs and issues.
0:29.6	There are hundreds of other bug trackers, but the reason that Garrett was able to do well
0:34.6	was that he picked a very specific and targeted pain point, and he built
0:37.7	his product entirely around that. This led him appeal to a certain group of customers
0:42.0	and a way that his competitors couldn't. There's a lot to learn from this interview about how
0:46.3	to build a product that stands out among the competition, how to communicate with customers
0:50.9	and get them to buy your product, and about how to experiment and find the best ways to grow your company.
0:56.9	Hopefully you guys will enjoy this conversation I have with Garrett as much as I did.
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1:47.1	All right. This is Cortland here from Indie Hackers, and I'm sitting down today with Garrett Diamond,
1:51.9	founder of Sifter, a business which he started years ago and has since sold.
1:53.5	Garrett, how are you doing?
1:54.7	I'm good.
1:55.1	How are you?
1:56.5	I'm doing excellent.
	...

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